Skip Ribbon Commands
Skip to main content
:

DAA: Steve Bishop

Steve Bishop

Steve Bishop


Cincinnati, OH


With his Purdue University agricultural economics degree tucked under his arm, Steve Bishop headed for Procter & Gamble in Cincinnati, Ohio, in 1986. The Orleans, Indiana, native has been climbing the company’s corporate ladder ever since, except for a six-month stint in 1994 when he served as vice president of marketing for Sparrow Records at EMI Christian Music Group in Nashville. Bishop began his P&G career as an assistant purchasing manager in the Foods Division, moving on to new positions with increasing responsibility. These have included brand management for Crisco and for Sunny Delight, marketing director for the company’s U.S. dish, home care, and laundry products, and a year and a half in Brussels as general manager of global strategic planning and design for laundry additives and light-duty detergents. In 2001, Bishop was named general manager of North America Fabric Care. In 2002, he became vice president of that division. He oversees more than 1,000 employees, and he is responsible for a portfolio of brands including Tide, Gain, Cheer, Era, Downy, Bounce, and others. “I like the basic aspect of trying to understand what consumers want, and then competing to deliver that in the best value proposition,” Bishop says. “I like the consumer aspect, how fast-paced it is, and that it’s always changing.” On the job, he enjoys seeing results and achieving success. “If you’re not inspired by competing and winning, you can’t do a job like this,” he says. “That’s what it’s about.” He serves on the local Junior Achievement board of directors; he has helped on a congressional political campaign; and he is active in his church and as a parent. “Two things at Purdue prepared me to succeed: great academics with a balance of breadth and depth, in concepts I could use; and a ton of experience in leadership and collaboration.”