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DAA: Scott C. Beck

Scott Beck

Scott C. Beck


Atlanta, IN


Bringing advertising in-house, achieving new heights in marketing success, overseeing some 50 different research studies on 125 acres, and launching an organic seed subsidiary are among the accomplishments of Scott C. Beck, vice president of Beck’s Hybrids, a family business founded in 1937. Its products include hybrid seed corn, soybeans, wheat, alfalfa, and other forages, sold within a 140-mile radius. He’ll tell you, though, that true achievement is “the opportunity to come into the family business and incorporate my faith, my value in my family, and the unique gifts and talents I’ve discovered and cultivated into the areas of the business I serve.” The company’s annual field “day” has grown to a four-day family event attracting 7,000 for numerous tours, agronomic research reports, technology information and children’s activities. “It’s a unique event that’s grown to this level over the last 10 to 15 years,” Beck says. Closely tied to customer service, the research program provides information on how to farm better, how practices affect yield, how different populations affect standability, how planting speed affects seed spacing and yield, and more. He joined the business the year of its 50th anniversary after earning his Purdue agronomy degree. He was the company’s 12th employee; today it employs 120 people fulltime. In 2001, he launched a subsidiary, Great Harvest Organics, and serves as its president. “What’s unique about us is that we have remained independent, and we license from many different sources.” Beck serves on the Indiana Crop Improvement Association board and as secretary of the corn and sorghum division of the American Seed Trade Association. In his spare time, he enjoys water activities and his children’s sporting events. “From the first day on campus, I discovered that Purdue’s agronomy faculty were very much interested in me as a person and in what was of interest to me. They care about their students.”