What do we mean by Web Communication? Basically it's about getting the message out to your audience via the web - content, design, and delivery. The Digital Media web team is a group of professional communicators trained in the latest technology.
We oversee the production and presentation of the top web sites for Purdue Agriculture and Purdue Extension. We also design and manage other web-related projects for Purdue Agriculture and Purdue Extension.
We will consult with you to determine your audience needs, objectives and project scope. From site navigation to design, we'll work to help you get your message to your audience. Often, we work with our colleagues in Publishing and News and Public Affairs on an overall communication strategy.
We also enhance search engine returns and placements, analyze and report on the effectiveness of your web sites by using web analytics, and help create and implement web marketing plans with and for our clients.
In addition, the team can help you evaluate and adopt new technology. We can also assist in evaluating your site for compliance with federal and university guidelines.
While our focus is on communication, usability and design, we work closely with IT groups from across the university to produce web sites that are functional and informative.
Because we can't maintain every site we create, we will help train your staff on the basics of site maintenance before we hand over the site.