Guidelines

Who Can Use AgComm

Campus specialists and faculty should contact their AgComm editor to begin the publishing process (find your AgComm contact). Purdue Extension county educators should contact their Extension specialist who will begin the publishing process.

Getting Started

After an initial conversation, teams that include AgComm editors, designers, and other staff members meet with authors, consult with them about their audience and purpose, edit their copy, and arrange for production.

Editors ask authors to complete an ACS Form 1 early in the process so that the item can be entered into the database for tracking, distribution, and cataloging. The Form 1 also gives us an account number that we use to pay for printing and related expenses. More about the ACS Form 1.

What AgComm Needs from You

Text and image guidelines for print or multimedia products are detailed in our AgComm Client Guidelines for Publishing Projects. Remember that successful publishing projects require teamwork between authors and AgComm staff members.

Getting on the Production Schedule

Several criteria determine how and when we can work with your publishing project. These include:

  • Our current publishing schedule
  • The order in which we receive publishing projects
  • The scope and complexity of projects
  • The degree to which the project furthers the land-grant mission and strategic goals of the College of Agriculture

Determining a Production Schedule

Many factors influence how long production takes. The many steps in the process can be broken into roughly three phases:

  1. Preparing the manuscript - During this phase, you work with your AgComm editor to get the text into its final form and secure other materials. It's safe to assume that the larger the project, the more time editing will take. You are responsible for securing photos and other graphics. The more complete the materials clients have ready at the onset of the production phase(e.g., a full manuscript draft, all necessary photos and technical graphics), the faster production goes, and the higher the quality of the finished project.
  2. Laying out the publication - During this phase, the AgComm designer lays out the publication. The time needed for this phase depends upon the project's size and complexity, and AgComm's current workload. For example, a two-page document that's part of an existing series may take no more than a week, a 16-page brochure might take three weeks, and a website or an interactive CD/DVD with games and videos could take several months.
  3. Reproduction - During this phase, your book or pamphlet is printed or your CD or DVD is reproduced. Production begins only after a contract is awarded to the printer. Again, depending on the project's size, printers typically need three to four weeks to reproduce your document. This may be longer during the holidays (such as Christmas), because printers take time off, too. Web-only publications are posted online, which may take a few days. Extension publications produced by AgComm will be posted on the Web, unless the author requests otherwise.

Given these stages, your editor will determine how long it takes to complete your project.

For example, if you want a brochure in your hands on December 27, the editor works backward from that date, allowing four weeks for printing, three weeks for layout, and two weeks for editing. In this example, the editor needs your manuscript on October 27 to meet the December 27 deadline.

Of course, AgComm strives to complete projects in as timely a fashion as possible, but your editor must make reasonable allowances for each phase of the project.

How Materials Are Distributed

Completed publications can be put into inventory in The Purdue Extension Education Store for distribution or sale. Those publications going into inventory at The Store can also be distributed to Purdue Extension county offices and other locations.

The Purdue Extension Education Store is the home for all Purdue Extension publications. The store offers links to free publications and allows visitors to purchase any items that are for sale.

For more information about distribution options, refer to ACS Form 1A