Hard work & passion for production agriculture led to discovering how to help farmers through marketing


Name: Noah Radde

Hometown: Carmel, Indiana

High school: Carmel High School

Major & Concentration: Agricultural Business concentration in Finance

Why did you come to Purdue: I would have been the fourth generation to go the University of Illinois to study Agriculture, yet when I toured Purdue University, I felt at home. I was sold on the idea that a large University could feel so small. I couldn't wait to join a family of people passionate about agricultural innovation.

Favorite Purdue tradition: Fountain Runs 

Top three influences at Purdue:

  1. Purdue's National Agri-Marketing Association
  2. FarmHouse Fraternity
  3. WCI Family Farms – A job with a local farmer I got through Purdue's Career Fair

Five words to describe Purdue:

  • Innovation
  • Excellence
  • Transformational
  • Tradition
  • Family

Top five highlights of your career:

  1. 2016 Cubs World Series W was a night I will never forget
  2. Going to Semi Finals in 2018 and 2019 for our NAMA Marketing Plans
  3. Getting elected to FarmHouse Executive Board
  4. Getting Selected to be on Agricultural Council
  5. Winning Outstanding Junior in College of Agriculture (still in shock)

Something you wish you would have done at Purdue: 1) Attended more football games because harvest was always conflicting; 2) Gone on a study abroad; 3) Joined an organization outside the College of Agriculture, with the exception of Honors Pledge Task Force, my involvement was heavily concentrated in the college of Ag. I would have loved the opportunity to gain perspective from peers outside the college and grow my network and experiences.

Places you have been as a Purdue student:

  • Kansas City, MO: 2016-2018 AFA Leadership Conference and 2018 and 2019 NAMA Conferences
  • Dallas, TX: 2017 NAMA Conference
  • San Diego, CA: 2020 NAMA Conference
  • Frankfort, Indiana: Co- Alliance Crop Scouting Internship
  • Reynolds, Indiana: Co- Alliance Crop Scout Coordinator and Agronomy Sales Intern
  • Havana, Illinois: ADM Grain Origination Intern
  • Linden, Indiana: WCI Family Farms

Have to redo college in a major not in Ag: Financial Planning or Accounting

Favorite club/organization: National Agri-Marketing Association

Favorite Student-led event/initiative: Moonlight Pancake Breakfast hosted by AG Council: My first official date with my now girlfriend took place after cleaning up the moonlight pancake breakfast. I saved her some pancakes and we talked for hours. The event itself had incredible energy from incredible people and great food!

Favorite Purdue event: Parents weekend football game with FarmHouse Dad's Day tailgate

Favorite place to study: FarmHouse Basement

Over your career where were you most likely to be found on campus: Somewhere in Krannert for a NAMA meeting

Favorite spot on campus: Memorial Mall

Favorite thing about CoA: The genuine pride this college has in the future of agriculture and their commitment to make a large campus feel small.

Favorite thing about AGEC: The commitment of all faculty and staff to push you to your potential.

Favorite thing about your major: The opportunity to take classes applicable to my future, taught by those who have real world experience.

Favorite class: AGEC 330 and AGEC 430

Favorite professor: Dr. Freddy Barnard or Dr. Lee Schweitzer

Coolest project:

  • NAMA: We created a marketing plan for a high performance cooler made completely out of Soybean bioplastics, we made it to semi finals with our work
  • Class: I developed on honors project that required me to develop a business plan for a custom strip till application and agronomic consulting business that has been considered and potentially applied on my own family farm

Three biggest accomplishments:

  1. The opportunity to lead NAMA and be apart of a group that is looking bring back the Tradition of excellence Purdue NAMA is known for
  2. The opportunity to be a leader and Mentor in FarmHouse Fraternity and be apart of the building of Men Intellectually, Socially, Spiritually, and Physically – AND getting dinner guests such as Dean Karen Plaut and President Mitch Daniels
  3. The opportunity to develop practical work experience while maintaining a high GPA

Things on your resume not listed above: I am FarmHouse's current chaplain and have loved the opportunity to develop a deeper connection with our Lord while on campus

Three words to describe you:

  • Passionate
  • Driven
  • Kind-Hearted

What are you passionate for: I am passionate for production agriculture. I am passionate for learning and growing my understanding of a field that is committed to innovation and sustainability. My specific passion as of now is enhancing my skill set to bring value to both my own family farm and producers who I intend to work with someday.

What intrigues you about the Ag industry: The industry is in God's hands and run's off God's plan. Take this year for example, the challenges have created difficult times but have forged better growers to overcome the challenges God puts in front of us. Every day is different and I love being in an industry full of genuine people who value tradition and sustainability.

What motivates you: I am motivated by the potential to be the best me I can be, to be the best representative of God's kingdom, the best brother, son, boyfriend, friend that I can be. I am motivated by always becoming a better version of me by continuous learning and continuous work. It is all those individuals who I strive to be the best for that also build me into a better man, as Iron Sharpens Iron, so one man sharpens another.

Favorite quote: Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. Galatians 6:9

Personal Motto: Set a vision that makes you want to jump out of bed in the morning

Where do you want to end up: I want to end up in Southern Minnesota helping grow and run my family's grain farm. Long term I would like to develop a deep relationship with clients and help them with grain marketing and risk management. I would maybe like to step into more of a management role of a grain facility as I further my career.

Advice for underclassman: Think big, find your passion and don't look back, do everything you can do here to follow your passions and achieve your dreams. Take advantage of some of the MILLIONS of opportunities Purdue can offer you to develop yourself in the person you want to be, but don't forget to make some memories, cherish some friendships, and stop and smell the roses. Understand there aren't very many people who are lucky enough to develop a passion for agriculture or pursue it at Purdue. Take advantage. 

Biggest takeaway from Purdue: First, dream big. For agriculture to continue the innovation we are known for, we need big thinkers, people who aren't afraid to break tradition for the sake of progress while still respecting the heritage in agriculture. Second, while the classroom learning is important, what makes Purdue special is the way it sets you up to learn for the rest of your life. In addition, the opportunity to experience diverse people networks and experiences can set you up with friendships that will shape you for the rest of your life. 


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