AGEC student’s experience in the Business Development sector
Written by Kendell Combs, Junior, Agribusiness Management & Agricultural Communication
Being involved in business development allows you to have a blank slate on how you want the business relations to look like. It is a perfect time for employees to build connections with future customers and brand the business to cater those customers’ needs. Amanda Long (Senior; Sales and Marketing; Waveland, IN) had that unique opportunity over the summer as the business development intern for Concordance Health Solutions.
Concordance Health Solutions is a startup company located in the Purdue Research Park. It is an “Adherence Technology System" that helps clients manage more effective medication adherence and provides partners with both granular and macro data to drive cost saving and improve quality and risk outcomes. Since the company’s focus is in healthcare, Amanda was exposed to new knowledge about an industry that she was not familiar with.
Her primary goal through her internship was to find potential customers and work to build relationships with them. This included finding different channels to market their product through research on different industries to find the target market that best fit the product. Amanda would look at a variety of variables including how progressive the industry was, which asked if businesses were they ready for a product like Concordance would offer, and how the cost structures were going to be.
Since Concordance Health Solutions was just beginning when she started working there, Amanda was without a customer list to contact prospective customers. To meet the needs of the company, she created a contact list by searching different companies in the industry, finding the correct person to contact, and doing research on the company to find a way to convenience them or interest them in Concordance’s system. These connections were made through LinkedIn, email, or phone.
After this internship, Amanda has a better understanding of the complexity regarding the healthcare industry including its cost structure and continuous change. “I have gained experience in building relationships with customers, meeting various professionals, and delivering good work by specific deadlines. I also was able to work with many different people in the company allowing me to better understand the operations of the company.” Being a part of business development has opened Amanda to learning ways of promoting a startup company through networking.