AGEC students’ internships in Communications Sector
Written by Kendell Combs, Junior, Agribusiness Management & Agricultural Communication
Students who had an internship in the communications sector were exposed to many different projects and undertakings over the summer. The common theme found throughout these internships, though, was the skills learned from advertising and how communication affects the businesses’ operations. Promotional techniques and customer preference research were among the many items that these students focused on, while finding the diversity in the sector.
Derek Berkshire (Senior; Agribusiness Marketing; Monticello, IN) interned for MorganMyers in Waukesha, Wisconsin. MorganMyers is a strategic communications agency that focuses on agricultural clients ranging from commodity associations to CPG companies and farmer cooperatives.
Derek’s biggest takeaway was learning what the agency and communication career path looks like. He found that agencies are quite a bit different than a standard corporate communications job or other similar career path. The agency’s various clients have multiple projects taking place at any time, which allowed Derek to work on over 15 projects and to expand his experience with customer preference research. “The ability to compartmentalize and quickly and efficiently switch between tasks was a learning curve from this summer. However, I also see these skills benefiting me long after this summer.”
Stephanie Eiker (Senior; Food Marketing; Westfield, IN) spent her summer as a marketing intern for Vintage Indiana Wine Festival. This festival is a celebration of the delicious wines that are produced in Indiana.
Stephanie ran the social media pages, planned social media posts, and managed the volunteers of the Wine Festival. One thing she gained from her summer was social media management. She was able to learn these skills through creating promotional material such as Snapchat filters, flyers and stickers for the wineries. “My favorite part of my internship was interacting with various winemakers and wineries from around the state of Indiana. I enjoyed getting to see how they ran their wineries and learning about their specific wine making techniques.”
Communications is a sector any student should look into as it offers many transferable skills that might not be directly taught in AGEC, as these students were able to learn new techniques for future careers.
Annalee Witte, not pictured, (Junior; Sales & Marketing; Wilkinson, IN) was a summer communications intern for BASF Ag Solutions in North Carolina. She was located in the Research Triangle Park, which is the North American headquarters for BASF Ag Solutions.
Working along a public relations manager, marketing communications team, event planners, and graphic designer gave Annalee a variety projects to cover. In addition to analyzing BASF Ag Solution’s branding compared to other B2B businesses, she also had a direct hand in promotional planning and follow through for an event for 300 employees that included Linkedin social media training and new headshots. “I improved my project management and event planning skills. I gained a deeper understanding of the relationship between marketing and communications.”