Purdue’s NAMA team competes in the 2019 Agri-Marketing Conference
Written by Jo Thomas, Academic Advisor, Agricultural Economics
*Applications to join NAMA close September 3rd at 5:00pm EST. Apply here.
After spending two semesters preparing, the Purdue University National Agri-Marketing (NAMA) team competed in the 2019 Agri-Marketing Conference held in Kansas City, Missouri. This year’s team competed against 30 other team, advancing to the semi-finals and ultimately placing in the top 12.
The Agri-Marketing Conference is annual event that provides students with professional development opportunities including a career fair, networking sessions, career building workshops and an opportunity to compete for the National Agri-Marketing Association Award.
Several Ag Econ students participated on the team including Sydney Klaveano (Freshman; Agricultural Economics; Pullman, WA), Dayna Kyler (Sophomore; Agribusiness; Columbia City, IN), Gracen Jarrett (Junior; Agribusiness; Washington, IN), Noah Radde (Junior; Agribusiness; Carmel, IN), Jordan Michel (Junior; Sales and Marketing; North Manchester) and Jacob Madden (Freshman; Agribusiness; Pullman, WA).
This conference is unique in that it presents the opportunity to teams to compete against one another through product development. This year, Purdue’s team exhibited the product they developed, Glycier Max, a cooler made entirely of soybean bioplastics.
Freshman Sydney Klevano enjoyed her first experience with NAMA, finding real world applications she can use in the future. “I was really interested in getting involved in an organization that would allow me to apply what I learned in class to real-world scenarios. NAMA has given me the opportunity to have hands-on experience analyzing actual markets, interpreting data, and using creative thinking, to create an effective and competitive marketing plan.”
Gracen Jarrett gained experience in several skill sets while building her professional network. “Professionally I have been able to expand my communication skills and have learned how to effectively manage a project with many moving pieces. I have also been able to connect with future Ag leaders at Purdue and at other universities.”
Junior Noah Radde celebrated his third year as a member of the NAMA team, noting that each year has brought new challenges. “The NAMA team has been an integral part of my life since I stepped onto Purdue as a freshman. I was so grateful that I found a club that challenged me intellectually and professionally as well as helped develop key leadership and organizational skills in a realistic team environment. NAMA is a club, team and family that takes an idea from scratch an turns it into an actionable plan.”
Sophomore presenter Dayna Kyler found that through her involvement she was able to build marketing skills in a real world setting. “Before joining NAMA, I already enjoyed presenting, but NAMA helped me capitalize on those presentation skills. After this year, I learned how to present a professional marketing plan to a panel of judges in an engaging manner. These presentation skills will help me as I participate in internships that may need me to give similar presentations.”