2006 Apex Winner
Filipe de Almeida Ravara
Dr. Filipe Ravara had a distinguished record at Purdue University and has applied his education to both higher education and the banking sector of his native Portugal , which has experienced a booming economy since its membership in the European Union.
In 1992 Dr. Ravara won the Outstanding Master's Thesis Award of the American Agriculture Economics Association for his 1991 M.S. thesis in the Horticulture Department of Purdue University. In 1993 he was invited to become a member of the International Honor Society of Operations Research and Management Science, EUA. In 1995 Dr. Ravara won the 1994 Outstanding Ph.D. thesis award of the Department of Agriculture Economics, Purdue University.
Dr. Ravara utilized the principles of strategic management that were the focus of his dissertation in his subsequent academic and business career. From 1994-96 Dr. Ravara was Assistant Professor of Strategic Management and Marketing Research at both MBA and undergraduate levels in the Universidade Nova de Lisboa, Lisbon , Portugal . Since 1996, he has continued to teach business-management courses as an Adjunct Professor at Nova University and other universities. He also participates as an instructor in executive education programs.
In August 1996, Dr. Ravara became Strategic Planning Manager of Banco Mello. His responsibilities included the organization and management of Banco Mello's Strategic Planning Process. One major project was involvement in the process of integrating the acquired União de Bancos Portugueses into the structure of the Banco Mello. In 1999 Dr. Ravara was promoted to the position of Marketing Manager of Banco Mello de Investimentos and Executive Director of Mello Activos Financeiros, the Asset Management business unit of Banco Mello. Overall responsibilities included all the marketing functions of Banco Mello de Investimentos and Mello Activos Financeiros, with emphasis on investment product distribution and promotion and on the development of the group's Private Banking unit. In 2000, Dr. Ravara moved to a new position with greater responsibilities as Manager of Banco Comercial Português (BCP). There his responsibilities included the planning and development of a CRM project in the Private Banking business unit of the BCP group.
In 2001, Dr. Ravara became General Manager of Marketing at Caixa Geral de Depósitos. There he oversaw an 80-person division in the centralized marketing department. The department covered all the product and service communications, promotion and direct marketing functions, the data mining and CRM functions, segment management, product launching and integration, new e-business project development and partnership management, and branch network support and training. In 2003 his responsibilities widened when he became General Manager, Head of Institutional Clients, and Assistant to the Board of the Asset Management Division of Caixa Geral de Depósitos (CGA). In 2004 Dr. Ravara was again given a new and important job as Head of Communications, Strategic Development, and E-Business. Now his main responsibilities include promoting the marketing and business interface between CGA, the bank's branch network, and the banking group's asset management and investment advice for high income customers.
Filipe Ravara lives in Lisbon with his wife Vicki and their two sons. He has kept in constant contact with his major advisor and other former Purdue students in his cohort. He has often mentioned his love and appreciation for Purdue and is very happy to have this opportunity to return to campus.