Goals & Objectives

Setting goals and objectives not only makes it clear to all involved what the business is striving for, but it also creates clear benchmarks that a family business wants to achieve. This page contains guides for setting goals and objectives but also helps family businesses establish their vision and mission.

PDFDefining Your Business through Goals and Objectives: First Steps for New Entrepreneurs

Maria I. Marshall​

Keywords: goals, objectives

The main purpose of this article is to help the readers write effective goals and objectives for their businesses. This article introduces the importance of having goals and objectives for the business.

PDFHow to Use Goals to Achieve Business Success: First Steps for New Entrepreneurs

Christy Lusk and Maria I. Marshall

Keywords: goal setting, tracking progress

This article aims to provide beginning business managers the information about the purpose of setting goals, how to set those goals and how to track progress. Audiences of this article are expected to be able to understand how to use goals to identify tasks critical to the business’s success and also set up a tracking system for accomplishing them.

PDFDeveloping a Business Vision & Mission


Keywords: questionnaire

This is a self-check questionnaire.


PDFGoals and Objectives: Short-Term and Long-Term Goals

Craig Dobbins

Keywords: goals, objectives

Most business owners understand the importance of setting goals for the businesses, but only 5% of them would actually do it. Why? Because it requires time commitment and hard work. In this article, detailed information about long-term goals and short-term objectives are provided to encourage business owners to set them in their everyday lives. This article also discusses the possible solutions to conflicting goals.


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