Cole Ehmke, Joan Fulton and Christy L. Lusk

Keywords: four P’s, marketing, customers

Are you a new entrepreneur who is getting ready to marketing your businesses? You may have heard about the four P’s of marketing, which are four critical elements in marketing a business and its products. The four P’s (product, price, place, promotion) are variables that play an important role in attracting customers in a market. This article provides detailed information about four P’s as well as practical worksheets that would further assist you in evaluating them.