Marketing a family business correctly can help a business succeed. By identifying key factors about your business’ products, you will be able to better market your business and your products.
Cole Ehmke, Joan Fulton and Christy L. Lusk
Keywords: four P’s, marketing, customers
Are you a new entrepreneur who is getting ready to marketing your businesses? You may have heard about the four P’s of marketing, which are four critical elements in marketing a business and its products. The four P’s (product, price, place, promotion) are variables that play an important role in attracting customers in a market. This article provides detailed information about four P’s as well as practical worksheets that would further assist you in evaluating them.