Bill Couch grew up showing cattle in 4-H and assisted in the family Polled Hereford operation. After high school, Bill fitted the first Simmental cattle to enter this country and had Champion Simmental Bull at the National Western. Very few cattlemen have developed the number of nationally prominent herds of different breeds of cattle than the premier cattle breeder, Bill Couch. These operations include Diamond C Ranch and Pharris Farms in Texas, Express Ranches in Oklahoma, and His own C-Bar Cattle Company to name a few.
While at each operation, Bill was an innovator in the areas of reproduction, genetics, and marketing. His quest for improvement prompted research in estrous synchronization and embryo transfer. He led development of Lim-Flex cattle while at Express Ranches and initiated the junior scholarship program that many livestock operations have copied and operate today.
Bill has always been willing to share his cattle knowledge with other breeders and has mentored many young producers with his commonsense approached and his tailored "Couch's Rules". He has judged nearly every major cattle show in the United States and the Canadian Western Agribition. He strongly believes that youth are the backbone for the future of the beef industry and has worked closely with young people at the local, state, and national levels. He has served as an official and stock provider for many collegiate and high school judging contests.
He has been a leader in several breed organizations and continually promotes the cattle industry in his home state and across the country.
Congratulations and thank you to Bill Couch for your leadership, giving spirit, sensible approach, and positive impact you have made on the cattle industry.