Denny Shoup started his career in animal agriculture through 4-H in 1953. He was on the Clinton County Livestock Judging Team and was high individual in a national contest in Virginia in 1960. After high school, Denny chose a full scholarship at Tulane University where he played college basketball. While in college, Denny and Tom formed Shoup Brothers Hampshires and produced the Grand and Reserve Champions at the Indiana State Fair. After college, he accepted a management position at the Chrysler Corporation in Kokomo, IN.
After less than a year at Chrysler, Denny left to pursue his passion of raising Hampshire hogs. Denny developed a good clientele through 4-H customers and marketing breeding stock with an emphasis on carcass quality. In the 1970's Shoup Brothers held four production sales a year and would market 500 boars per year. The Shoup operation was one of the first to measure sow productivity and continued to focus on meat quality. They marketed Hampshire hogs across the country and in several foreign countries, while producing grand champion boar at the Indiana State Fair three years in a row (1974, 1975, and 1976).
After the herd was lost to Pseudorabies and the changing industry environment, Denny founded the innovative Premier Swine Breeding Systems in 1983. This network of purebred breeders set forth to produce seedstock to meet the demand of the commercial pork producers. The new company developed performance testing, health monitoring, and marketing programs to compete with the corporate seedstock companies. They managed and marketed nearly 100,000 gilts per year from purebred parent stock. Premier producers were in Indiana, Illinois, Iowa, and Ohio.
Congratulations and thank you to Denny Shoup for your innovation, foresight, networking, and genetics provided to the swine industry in Indiana and the world.