Extension Specialists

Digital Measures (DM) is the system used for annual data entry. Whether you conduct research or Extension activities, you will report into Digital Measures for the calendar year. Custom screens have been created in DM to capture data needed to report to USDA for Research and Extension activities. Here is a letter from Jason Henderson on Extension expectations.

This page contains information for Extension Specialists to enter data into Digital Measures for:

  • USDA Reporting
  • Extension learning events, impact statements and other activities
  • Annual Activity Review
  • Publications
  • Web profile

Use DM for your CV!

Digital Measures is a powerful CV-oriented database that you are free to start using at any time. Send your CV to dmcv@purdue.edu and our student workers will enter it for you, saving you time.

USDA Reporting

USDA Reporting

Deadline for reporting Jan.-Dec. 2019: February 4, 2020

Extension Specialists are expected to report outputs, outcomes and impacts into Digital Measures. This includes reporting of workshops, conferences, events and recurring programs considered to be structured, educational events for the public.

Here are the categories for reporting:

  • Outputs are your ACTIVITIES – research projects, research publications, Extension publications, workshops, consultations, volunteers, volunteer hours, and direct & indirect contacts.
  • Outcomes are METRICS you use to share results of your project or program.
  • Impact statements are NARRATIVES describing: 1) an issue, 2) what has been done, and 3) the results.

Need help writing an impact statement?

2017 PUCESA Training on Impact Statements — Presentation recordings

Digital Measures Screens Overview for USDA Reporting

There are four Digital Measures screens for research and/or Extension activities. One or more may fit your role.

Your role determines which Digital Measures screen(s) work best.

Here’s where to enter your research activities into Digital Measures within the USDA Research, Extension & Programmatic Impacts screen.

  • Section 1: REEport Data, Impact Statement/One Story
    • Identify project with results from your USDA competitive or formula funded grants. Competitive is best option.
    • Shortcut: Provide REEport accession number for grant.
    • Multistate – select “yes” for any official or unofficially designated multistate activity

  • Section 2: Outputs/Outcomes/Outreach for Your Entire Program
    • Metrics for your overall research program
    • Outputs – research projects, research publications, Extension publications, workshops, consultations, volunteers, volunteer hours, direct & indirect contacts
    • Outcomes – metrics on your research project

  • Sections 3 & 4:
    • Enter only when you did not use the shortcut in Section 1 above

You may use the USDA Research, Extension & Programmatic Impacts screen (mentioned above) or the three Extension screens – Learning Events, Other Activities, and Impact Statements. Here’s where to enter your Extension information within those three screens.

  • Outputs
    • Events/Workshops
    • Direct contacts
      • Race, ethnicity, and gender — Since we are funded by and report to the USDA NIFA, we are expected to report on the race, ethnicity and gender of our participants.
      • Here are the definitions.
      • Collect demographic information: Take opportunities to ask participants during pre-registration, onsite registration, and online methods as appropriate to the program to gather race, ethnicity and gender. For those programs with Extension CVENT, these demographic questions are automatically included.
      • Paper: You may use this “paper” version.
      • Qualtrics: There is a Qualtrics version available for you to add to your surveys. (If you need assistance, please contact Ryan Wynkoop, rwynkoop@purdue.edu.)
        • Log in to Qualtrics
          Select “Create Project” (green button)
          Select “Create From Existing”
          Select “From a Library”
          Please Select a Library: Drop down list – select “Purdue Extension”
          Source Project – Drop down list – select “Purdue Extension Demographics”
          Project Name – give your survey a name
          Click at bottom “Create Project”

  • Extension activities – Other Activities (consultations, committees, publications, indirect contacts)

  • Outcomes
    • Short-term – Learning Events
    • Medium- and Long-term – Impact Statements

  • Impact Statements
    • Narrative on issue, what has been done, and results

DM Instructions

  • Purdue Extension Strategic Initiatives
    • This document shows the goals and priorities for Extension programs

Go to “getting data out” for information on running DM reports to pull data you have entered.

Annual Activity Review

Annual Activity Review

Enter faculty accomplishments for reporting of Annual Activities Review, Promotion & Tenure, ABET accreditation, and other university requests.​​

Faculty Screenshot Instructions

This screenshot highlights the appropriate fields for entering Annual Activity Review data by faculty.

Some data is uploaded by DM staff from other systems. Faculty need to double check these for accuracy. You can enter data into areas that don’t have boxes, but it won’t be pulled into any of the reports.

  • Teaching and Learning Activities come from BANNER. Narratives can be added to the Teaching and Learning Activities screen if there is special information to convey.
  • Contracts, Fellowships, Grants and Sponsored Research come from COEUS/SPS.
  • Publications data can be imported from a variety of databases. If our student does the importing, we use SCOPUS. We encourage faculty to have a Google Scholar file and upload it themselves for improved accuracy.
  • Annual Activities Narratives opens a screen for all narratives plus departmental questions.
  • USDA Research, Extension, and Programmatic Impacts information is due at the same time and some of those numbers are pulled into the report.
  • Extension vs Engagement: faculty call activites one or the other. All reports will combine this information regardless of where they put it.

How to work with data that DM staff has already uploaded for you.

This video shows you how to reconcile “Classes Taught” with Banner information and “Contracts, Fellowships, Grants and Sponsored Research” with business office information.

Here’s where to put the following data into DM:

Primary/Secondary Scholarship

  • Primary: Be sure to note the Primary Scholarship type on ALL activities. This is important for the departmental annual report and for you to sort information later. Some screens require it once you open. Most will default to Discovery as the primary.
  • Secondary: This captures your activities based on things like mentorship, diversity, and international/global. You’ve not had a way to do this in the past. This is critical for departmental annual report.

Tracking Social Media

There are two screens available for tracking your social media (twitter, Instagram, websites, etc.): 1) Engagement, and 2) Media Appearances.


You are required to provide narrative information about the past year in addition to publications, presentations, etc.

Here’s how to put the following data into DM:

Duplicating items

Many items are repetitive, yet you do need to identify them as individual events and/or activities. Nearly every screen has the ability for you to duplicate items.

Importing publications

Import BibTeX files from Google Scholar, EndNote and others. Learn how to create a BibTeX file.

Irrelevant data requested

Some fields have more boxes than information you can fill. These are screens used by many colleges at Purdue and some require more than others. Fill only the boxes that are important to your annual review and/or boxes that your department head has indicated are important.



How to import publications from Google Scholar.

How to match collaborators.

When importing publications, you may need to match collaborators who aren’t in the system. Here’s how to ignore suggested collaborators during the import process.

How to import publications from a third party source, such as Google Scholar and EndNote.

Web Profile

Web Profile

To update or troubleshoot information regarding your web profile, here are the instructions and who to contact.

HR Data

If the information you are trying to manage is related to HR, such as contact information, you will need to contact AgIT at agithelp@purdue.edu.

Personal web page

To update your personal web profile (i.e. bio, lab pictures, etc.), you need to contact your departmental IT staff. In this instance, you will create the information and they upload it for you.

Publications, Awards, Honors and Patents

You will need to put this data into Digital Measures, then information is pulled from DM and put directly into your web profile. If you are having trouble putting data into DM, contact dmhelp@lists.purdue.edu.

Click here for instructions on gathering a list of publications, awards and honors currently in Digital Measures.

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