Digital Measures (DM) is the system used for annual data entry. Whether you conduct research or Extension activities, you will report into DM for the calendar year. Custom screens in DM capture data needed for required reporting to USDA for Research and Extension activities.

Here is a letter from Dr. Jason Henderson on Extension expectations.

Purdue Fundamental and Applied Research and Extension Showcase

This website contains information for Extension Specialists to enter data into DM for:

  • Using DM for your CV
  • USDA Reporting
  • Annual Activity Review (if your Department uses DM for this)
  • Publications
  • Web profile

DM Updates for Extension Specialists at PDC, December 8, 2020. Slides and presentation recording are available on, “Professional Development Conference 2020 folder”. Here is the link.

Use DM for your CV!

DM is a powerful CV-oriented database that you are free to start using at any time. Send your CV to and our DM student workers will enter it for you, saving you time, and getting your started.

USDA Reporting

USDA Reporting

Deadline for reporting Jan.-Dec. 2020: February 16, 2021

Extension Specialists are expected to report outputs, outcomes and impacts into DM. This includes reporting of workshops, conferences, events and recurring programs considered to be structured, educational events for the public.

  • Outputs are your ACTIVITIES – research projects, research publications, Extension publications, workshops, consultations, volunteers, volunteer hours, and direct & indirect contacts.
  • Outcomes are METRICS you use to share results of your project or program.
  • Impact statements are NARRATIVES describing: 1) an issue, 2) what has been done, and 3) the results.

Digital Measures

There are four DM screens for research and/or Extension activities. One or more may fit your role.

  • USDA Research, Extension and Programmatic Impacts
  • Extension Educators or Specialists – Learning Events
  • Extension Educators or Specialists – Other Activities
  • Extension Educators or Specialists – Impact Statements

Your role determines which DM screen(s) work best.


Instructions for USDA-Funded Research Reporting

DM SCREEN: USDA Research, Extension and Programmatic Impacts


Instructions for Extension Reporting

DM SCREENS: You may use the USDA Research, Extension & Programmatic Impacts screen and/or the three Extension screens – Learning Events, Other Activities, and Impact Statements.

Running a DM Report

Go to “getting data out” for information on running DM reports to pull Extension data you have entered.


Need help writing an impact statement?

Since Digital Measures does not save your data as you go, and since it can also “time out” if you leave it open and idle for some time, a best practice here would be to create, edit, finalize, and save your impact statement in WORD, then cut and paste it into DM.

You may also use the “PasteBoard” in DM as a place to cut and paste your text from the WORD document. Once you put the text in the PasteBoard, check for and correct any text/character issues in the conversion, then highlight it, drag it, and drop it in the appropriate text box.

Issue (Who Cares and Why)
In about three sentences, state the issue or problem addressed. Describe the problem. Explain the relevance of this issue. Why is it important? Information provided here demonstrates what the issue is or what the needs are. This section is about why the program is needed. Introduce any statistics that may illustrate the problem/issue in the state or among the population. Share any needs assessment data you have gathered to indicate the prevalence or importance of this issue.

What Has Been Done
In about three to five sentences, describe what you or your team did. What was your response to the issue/problem? What did you do to address the problem? How did your work resolve the problem? Describe program activities that were conducted. Explain the key elements of your program. Describe the target audience. Describe the delivery of your program/project. Include the quantity of these activities (e.g., four-session weekly series; 59 childcare providers; six communities, etc.). Provide a description of the
program/project. You might describe what was taught and why, who was the audience (e.g., how many attended, etc.), and how was it implemented (e.g., nine-week series of workshops).

Now, share results from the program/project from the perspective of the participants or attendees. What did they get out of it? What did they learn? If a follow-up evaluation was used, report on what actions they have taken or changes they have made since attending the program. Include numbers or percentages to report your evaluation. Include economic indicators if appropriate. Include a narrative about, or from, the attendees.

As appropriate, combine quantitative data (e.g., number, percentage, dollars, etc.) and qualitative data (e.g., anecdotes/narratives or quotes from participants on program evaluation. (Don’t share names but do include their titles/roles, such as, for example, parents, producers, childcare providers, etc.).

This is the most important part of your impact statement and most likely the longest section. Tie the results back to the problem set in “Issue” above. Describe what happened as a result of the efforts described in “What Has Been Done.” What changed as a result of the Extension effort? What difference did this make for Indiana residents? What are the benefits? What is the impact of this effort? For short-term changes in knowledge, attitudes, skills, and aspirations, consider including a statement about what that change does for, or means to, participants. Describe the difference your program/project made for the people of Indiana, and the state’s communities, families, businesses, environment, etc.

Need more information on Extension OUTCOMES?

Outcome indicators are statements created from Outcomes/Impacts posted on program area logic models. These indicators are written in broad concepts to capture a limited list of key results of Extension efforts. The approach to outcome indicators varies between program areas based on the structure and coordination of programs.

Short-term — Outcome indicators for Learning Events are short-term and generally focus on knowledge gained or intentions to take action. Select outcome indicator(s) only if event is completed and results are in hand as reported for this month, and enter the number.

Medium- to long-term — With Impact Statements, outcome indicators are medium to long-term, that is, from behavior change or adopting a practice, to condition, environmental, economic or social changes.

Looking for our logic models (containing outcomes) by program area?

Need to know more about Purdue Extension Goals?

This document shows the goals and priorities for Extension programs.

Annual Activity Review

Annual Activity Review

Here is information for College of Ag departments using DM for Faculty/Staff Annual Activity Review.

  • Teaching and Learning Activities come from BANNER. Narratives can be added to the Teaching and Learning Activities screen if there is special information to convey.
  • Contracts, Fellowships, Grants and Sponsored Research come from COEUS/SPS.
  • Publications data can be imported from a variety of databases. We encourage faculty to have a Google Scholar file and upload it themselves for improved accuracy.
  • Annual Activities Narratives opens a screen for all narratives plus departmental questions.
  • USDA Research, Extension, and Programmatic Impacts information is due Feb. 16.
  • Extension vs Engagement: faculty often call their activities one or the other. All reports will combine this information regardless of where they put it.



How to import publications.

Web Profile

Web Profile

To update or troubleshoot information regarding your web profile, here are the instructions and who to contact.

HR Data

If the information you are trying to manage is related to HR, such as contact information, you will need to contact AgIT at

Personal web page

To update your personal web profile (i.e. bio, lab pictures, etc.), you need to contact your departmental IT staff. In this instance, you will create the information and they upload it for you.

Publications, Awards, Honors and Patents

You will need to put this data into Digital Measures, then information is pulled from DM and put directly into your web profile. If you are having trouble putting data into DM, contact

Click here for instructions on gathering a list of publications, awards and honors currently in Digital Measures.