Leah Sandler is a Ph.D. student with Dr. Kevin Gibson working on the reintroduction of industrial hemp into the Midwest through a two faceted approach. The first is agronomic with the objectives being to characterize the growth and phenology of industrial hemp cultivars and identify cultivars suitable for growing conditions in the Midwest and to assess the impact of weeds on industrial hemp growth and yields. The second facet is using social science methods to determine the social constructs affecting possible adoption of industrial hemp. Understanding the process by which farmers adopt these new technologies, will allow for greater efficiency and more success for getting new technologies, farming practices, and cultivars into operation. We seek to gather this information to inform extension programming and make it more effective. Expected graduation: December 2018.