Consumers significantly influence the direction of food and agricultural systems. The Center for Food Demand Analysis and Sustainability (CFDAS) is taking a monthly pulse on what consumers are thinking, what they can afford and what food attributes are most important to them to better guide farmers and retailers along the supply chain.
Consumer Food Insights, Volume 3, Issue 12: December 2024
Key insights include:
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The Sustainable Food Purchasing (SFP) Index returned to its historical average of 69/100 this quarter (December).
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The share of people reporting a stockout each month has declined since 2022.
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Sugar was the most common food item consumers reported limiting in their diets in 2024.
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46% of consumers say they have a food or nutrition-related New Year’s resolution going into 2025.
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GLP-1 drug users report decreases in food spending and quantity of food purchased and shifting preferences toward healthy foods.
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Food insecurity is highest among consumers in ‘fair’ or ‘poor’ health (26%) relative to those in ‘excellent’ or ‘very good’ health (8%).
Survey Questionnaire: December 2024
Formulas and Calculations
Past Consumer Food Insights
WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?
If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.