Key results include:

  • 60% of consumers are concerned about the impact of bird flu on food prices
  • Food spending is 9% higher than in January, but food demand remains price insensitive
  • 14% of all households and 23% of rural households are facing food insecurity
  • 71% of people in urban and 61% in rural areas give their diet a high rating
  • A Sustainable Food Purchasing (SFP) Index of 69/100.

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Are Americans having trouble buying food for their families?

Household Food Security by Geography

A gap in food insecurity between rural and urban Americans is clear in the Purdue Consumer Food Insights Report, a monthly report identifying trends and changes in consumer food purchases and preferences. (Purdue University image/Courtesy of the Center for Food Demand Analysis and Sustainability)

Survey Questionnaire: April 2022

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Source:

Center for Food Demand Analysis and Sustainability

Published:
May 11, 2022

Data & Resources