Key insights include:

  • 13% of consumers experienced a stockout of one or more items at the grocery store, down from 22% in January.
  • Total food spending is up 5% from this time last year, while food inflation expectations for the next year sit around 4%.
  • 27% of working age adults without a job experienced food insecurity in the last year compared to 12% among those with a job.
  • Unemployed adults have the lowest rates of diet happiness while retirees have the highest rate of diet happiness.
  • Unemployed adults less readily pursue food behaviors that are commonly viewed as more sustainable or ethical.
  • Standard product labels like ingredient lists and nutrition fact panels are considered trusted and important by most consumers.

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Survey Questionnaire: March 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
February 7, 2023

Data & Resources