Key insights include:
- Those who spend the least on food score lowest on nutrition, security and economic sustainability.
- Around two-thirds of consumers have used a food ordering app; almost half of those use them at least once a week.
- Thrifty spenders are more inclined to use discounts than moderate and liberal food spenders.
- A large share of consumers attribute the additional fees in food ordering apps to operating expenses and convenience.
- Food insecurity is higher among thrifty food spenders (23%) than among moderate (12%) and liberal (8%) food spenders.
- Mirroring food insecurity, 29% of thrifty food spenders report utilizing free food resources, like food banks, to supplement their diets.
Survey Questionnaire: September 2024
Formulas and Calculations
Past Consumer Food Insights
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Published:
October 8, 2024
October 8, 2024