Key insights include:

  • Those who spend the least on food score lowest on nutrition, security and economic sustainability.
  • Around two-thirds of consumers have used a food ordering app; almost half of those use them at least once a week.
  • Thrifty spenders are more inclined to use discounts than moderate and liberal food spenders.
  • A large share of consumers attribute the additional fees in food ordering apps to operating expenses and convenience.
  • Food insecurity is higher among thrifty food spenders (23%) than among moderate (12%) and liberal (8%) food spenders.
  • Mirroring food insecurity, 29% of thrifty food spenders report utilizing free food resources, like food banks, to supplement their diets.

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Survey Questionnaire: September 2024

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
October 8, 2024

Data & Resources