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David Fincannon (BS '82) produces short film on Dr. Seuss
​by PCT Online
Fincannon's video of Dr. Seuss product placement

A short film by David W. Fincannon describing how Ted Geisel (Dr. Seuss) used product placement in his advertising cartoons to provide enough income to continue his cartoonist career. Some consider this the first time humor was used to sell a product. Geisel's birthday is March 2.

View the video.