Guidelines: Overview

Use the ​Guidelines menu to the left to navigate the content described in the pages below.​​

News and Media Relations

  • Preparing for the Media
    Find out what journalists want, as well as how to prepare for interviews, respond to calls from news organizations, and make yourself available for reports.
  • Reaching Out to the Media
    Learn about preparing news releases and story pitches, creating public service announcements, and planning press conferences.

​​Branding and Marketing

Social Media

  • Find out how to use the proper identities and icons and register your social media effort. Learn about the best ways to conduct yourself, interact with others, and provide valuable content.
  • Creating Communications

    Statements and Disclaimers