#LocalFaces14 is a multifaceted, statewide campaign that promotes the positive effects of Purdue Extension. It replaces the Making a Difference campaign, which has been retired and should no longer be used. This page contains general information about the #LocalFaces14 campaign, including:
The Printable #LocalFaces14 Word Template
Use this template to summarize stories about successful Purdue Extension programs in your county into a printable document that you can give to lawmakers and other
stakeholders. You should direct readers to your full stories, which you
should post online.
Post your county's success stories online by
creating content items/articles for your website. When you create these
articles, be sure to use the "Local Faces 14" label in the label section. We encourage you to share these success stories in social media using the #LocalFaces14 hashtag.
Printable #LocalFaces14 Word template (Word: 2.1 MB)
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How to Use the Printable #LocalFaces14 Word Template
Our goal here is to explain the parts of the Word template, and provide you with some basic tips on how to use it. The template contains a document for Adams County. When you're ready to compose your document, simply replace the text in the template with your own content.
Remember: use this template should summarize your success stories. Post your county's success stories on your website and use the "Local Faces 14" label. We encourage you to share these success stories in social media using the #LocalFaces14 hashtag.
The printable Word template features a couple parts:
- Areas to highlight your programs
- An area to provide contact information
- Your county Purdue Extension graphic
In the template, there are four sample program highlights (you don't have to write four). The highlights should summarize important programs in your county that demonstrate a real impact they've had on your community. In each of these areas:
- Provide a short, one or two sentence description of a need and how your program addressed that need.
- Provide two or three bullet points that show your program's impact.
Remember, don't try to describe every single benefit of every program you offer. Rather, focus on two or three significant points from two to four signature programs you think your county should be known for.
When you write the headings for these program highlights, remember to:
- Write informative, attention-grabbing headlines — avoid simply writing a program name or topic.
- Make sure your headings contain verbs.
- Let your heading summarize your program.
Provide the names and contact information for key personnel in your office. Presenting this information is an invitation to decision makers to contact you to talk more about your programs.
Your county Purdue Extension Graphic
The template has a graphic at the bottom of the page for Purdue Extensoin-Adams County. Obviously, you'll want to replace that graphic with your own county branding. Instructions are on the template. You can download your county graphic here.
Using the Templates
Like the other Word templates on this site, this template comes with built-in styles for the body copy and headings.
When you compose this document, please use these styles. In other words, do not change the font types or colors unless you don't have them on your computer. And don't change the type size — remember, you need to keep the word count for all of your programs to about 250 words or less.
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What to Say in #LocalFaces14 Communications
So you want to share information about a successful Purdue Extension program in your county with your county council. But what do you write?
Before you begin, it's important to remember the audience for these stories (whether online or in the template) and your purpose for writing them. Your audiences, of course, are members of the county council and related stakeholders. Your purpose is to remind leaders that Purdue Extension brings value to the county and, ultimately, to ensure that partnership remains a valuable, county-based educational resource.
Do not think of these success stories as standalone communications. Instead, think of them as tools that will help you begin an ongoing conversation with decision makers. Your goal isn't to simply hand the document off or direct people to your website and walk away. Rather, use the online articles and summary document as opportunities to discuss your programs at greater length — either immediately or in a follow up meeting.
Your communications ought to be brief and provide officials with quick, valuable information at a glance.
As you compose your message for the template, keep these points in mind:
- Select the right subject matter. Highlight programs that are important to your readers. Review what you reported at annual meetings, the important issues community leaders have identified, and your appreciative inquiries to identify your county's key needs. Then match your accomplishments with those needs. If you can demonstrate that you are already delivering on identified needs, that will speak for itself. Brainstorm with your staff and key stakeholders to determine where you've had the most impact.
- Limit yourself to two or four highlights. Again, this all about staying focused. Remember, your audiences are making decisions. Give them information that will make those decisions easier.
- Keep it concise and fast. For each highlight, write a single, introductory statement followed by two or three bullet points. Avoid providing background information or describing process. This isn't your newsletter, it's a fast fact sheet. Limit yourself to one side of a standard piece of paper and follow the template formatting. In other words, don't try to fit in more by reducing font sizes or using other formatting tricks.
- Show specific evidence. Think impact here. It isn't enough to merely state that 37 people attended your program. You need to quickly and clearly demonstrate the short- and long-term effects of your programs. Show specific, significant statistics (when available) and significant qualitative information (like testimonials) that clearly demonstrate your success. Highlight those areas that appeal to the pocketbook (economic appeal), head (intellectual appeal), and heart (emotional appeal).
- Test your document. Whenever possible, ask stakeholders or clients to read through your document and offer feedback. That feedback will help you make adjustments and create a stronger document.
Once you've completed your document, don't expect decision makers to come and get it. Deliver it to them, make personal contacts, and offer to meet with them to discuss these and other points. The template has space to include the contact information for two people. If necessary, you can make this just one person, or even three or four, but keep it simple.
Remember, this document is not the end of a conversation. Allow it to be short and catchy so it can begin the conversation.
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