Volume 1

Issue 2: February 2022

Consumer Food Insights is a monthly survey of more than 1,200 Americans from across the country, produced and managed by the Center for Food Demand Analysis and Sustainability (CFDAS) at Purdue University, tracking trends and changes in consumer food demand and food sustainability behaviors. The U.S. food system continues to confront challenges brought on by COVID-19, climate change, and economic volatility. Timely data on activities affected by these events is critical in order to respond appropriately and develop actionable policies. With this effort, we hope to better understand our national food environment and help businesses navigate supply chains. Consumer Food Insights reveals where, how, and what food U.S. consumers bought and ate, with a focus on the implications for food systems at the national scale.

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Are Americans purchasing sustainable food?

Figure 1. Sustainable Food Purchasing Index

The Sustainable Food Purchasing Index (SFP). The score reflects consumer food purchasing that aligns with a set of key recommendations for healthy diets from sustainable food systems. The SFP is part of the Purdue Consumer Food Insights Report, a new monthly report identifying trends and changes in consumer food purchases and preferences. (Purdue University image/Courtesy of the Center for Food Demand Analysis and Sustainability)

The Sustainable Food Purchasing (SFP) Index is a self-reported measure of food purchasing designed to assess how well consumer shopping habits correspond with healthy diets from sustainable food systems, as described by the EAT-Lancet Commission on Food, Planet, Health. SFP scores range from 1 to 100. A score of 100 reflects a set of key recommendations for better nurturing human health and supporting environmental sustainability.

What would you like to know about consumers?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Survey Questionnaire: February 2022

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Formulas and Calculations

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Past Reports

Issue 1: January 2022

See the January Results