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majors_minors: Sales and Marketing


Sales and Marketing

Degree Level

Bachelor of Science

Minor Code


Advisor's Name

Jennifer Leeann Williams

Advisor's Phone

(765) 494-4201

Advisor's Email


Sales and marketing graduates are prepared in sales, marketing, and management.  Also, the major allows students to develop an area of specialization to prepare them for entry into an agriculture-related industry of their choice. A wide spectrum of farm supply industries, service firms, agricultural marketing organizations, and food manufacturing companies are marketing-oriented and depend extensively on agricultural graduates who are well-trained in marketing tools and concepts. This Department of Agricultural Economics program provides the basis for entry into agri-marketing leading to a professional career in agri-sales or marketing management.

Credit Hours



Freshman Year

First Semester

(1) AGEC 20200 (Spreadsheet Use in Agricultural Business)

(3) AGEC 20300 (Introductory Microeconomics for Food and Agribusiness)

(0.5) AGR 10100 (Introduction to the College of Agriculture and Purdue University)

(0.5) AGR 11200 (Introduction to Agricultural Economics Academic Programs)

(4) ENGL 10600 (First-Year Composition)

(3) MA 22000 (Introduction to Calculus) or (3) MA 22300 (Introductory Analysis I)

(4) Biological sciences selective

Total Credits: 16

Second Semester

(3) AGEC 21700 (Economics)

(3) COM 11400 (Fundamentals of Speech Communication)

(4) Biological sciences selective

(3) Humanities selective

(3) Elective

Total Credits: 16

Sophomore Year

Third Semester

(3) AGEC 22000 (Economics of Agricultural Markets)

(1) AGEC 29800 (Sophomore Seminar)

(3) CHM 11100 (General Chemistry)

(3) STAT 30100 (Elementary Statistical Methods)

(3) Humanities selective

(3) Written or oral communications selective

Total Credits: 16

Fourth Semester

(3) AGEC 33000 (Management Methods for Agricultural Business) or (3) ENTR  20000 (Introduction to Entrepreneurship and Innovation)

(3) AGEC 33100 (Principles of Selling in Agricultural Business)

(3) CHM 11200 (General Chemistry)

(3) MGMT 20000 (Introductory Accounting)

(3) Social science selective

Total Credits: 15

Junior Year

Fifth Semester

(3) AGEC 35200 (Quantitative Techniques for Firm Decision Making) or mathematics or sciences selective*

(4) AGEC 42400 (Financial Management of Agricultural Business)

(3) Social science, humanities, or international understanding selective

(3) Specialty selective

(3) Written or oral communication selective

Total Credits: 16

Sixth Semester

(3) AGEC 32700 (Principles of Food and Agribusiness Marketing)

(3) AGEC 45100 (Applied Econometrics) or mathematics or sciences selective* 

(3) MGMT 45500 (Legal Background for Business I)

(3) Economics selective

(3) Written or oral communication selective

(3) Elective

Total Credits: 18

Senior Year

Seventh Semester

(3) AGEC 42700 (Advanced Agribusiness Marketing)

(4) AGEC 43100 (Advanced Agri-Sales and Marketing)

(3) Social science or humanities selective

(3) Specialty selective

(3) Elective

Total Credits: 16

Eighth Semester

(3) AGEC 43000 (Agricultural and Food Business Strategy)

(2) Mathematics or sciences selective

(3) Social science or humanities selective (30000+ level)

(3) Specialty selective

(6) Electives

Total Credits: 17

Additional Information

*Must complete quantitative techniques for firm decision-making or applied econometrics.










Created at 4/27/2009 1:44 PM by Quesada, Virginia
Last modified at 2/27/2012 8:14 PM by Goecker, Allan D