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Youth Development
and Agricultural Education


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Mark A Tucker

Youth Development and Agricultural Education 

  • Professor Youth Development & Agricultural Education
Agricultural Administration Building Room 229
615 W State Street
West Lafayette, IN 47907-2053

Faculty Profile
Dr. Tucker is coordinator of the Agricultural Communication Program, in which he teaches undergraduate and graduate courses and serves as co-advisor to the Agricultural Communicators of Tomorrow (ACT) student organization. An active participant in Purdue's writing-across-the-curriculum effort, Dr. Tucker collaborates with faculty throughout the college to help improve writing instruction in various majors and genres as well as encourage more sound assessment of student communication outcomes. His research is focused on understanding and improving consumer and farmer decision-making about food and agricultural issues.

BS, Agricultural Journalism, University of Missouri, 1985
MS, Agricultural Communication, Ohio State University, 1987
PhD, Rural Sociology, Ohio State University, 1995

Department Responsibilities
Coordinator, Agricultural Communication Program
Co-Advisor, Agricultural Communicators of Tomorrow (ACT) student organization
YDAE Representative, Curriculum and Student Relations Committee (CSRC); College Scholarship Committee
Co-Leader, Townsend Communication Programs

Courses Taught
YDAE 15200 Agricultural Communication Seminar (team-taught)
YDAE 49100 Agricultural Publication Design
YDAE 48000 Agricultural Communication Capstone Seminar
YDAE 59000 Research Design for Social Scientists (team-taught)
ANSC 38100 Leadership for a Diverse Workplace (team-taught)

Professional Service
Member, Multistate Research Project – NCERA223, Building Capacity in Issues Management in the Land Grant System, 2009-present
Editor, Journal of Applied Communications, Association for Communication Excellence, 2006-08
Chair, Academic Programs Special Interest Group, Association for Communication Excellence, 2006-07

Research Interests
Risk communication; audience analysis; strategic issues management, sociology of higher education, agricultural journalism education

Grants & Projects
Co-Project Director, Development and Evaluation of Effective Educational Programs for Organic Weed Management. USDA/OAREI (multi-institution/subcontract). 2009-13

Co-Project Director, Enhancing Communication with At-Risk Audiences: Innovative Information Strategies to Encourage Recommended Food Safety Behaviors, USDA/NIFSI (multi-institution/subcontract). 2007-12

Co-Project Director, USAID Initiative for Long-Term Training and Capacity Building - Malawi, (Michigan State University/subcontract). 2010-12

Investigator, Advancing the Land-Grant Mission through Responsible Issues Management ( multi-state extension/research activity). 2009 to present v

Awards & Honors

(2013) Gold Award (Writing for targeted publics). Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.

(2010) Award of Excellence, Academic Programs. Association for Communication Excellence.

(2010) Subcontract: USAID Initiative for Long-Term Training and Capacity Building - Malawi. Michigan State University/USAID.

(2009) Outstanding Undergraduate Teacher. Dept of Youth Development and Agricultural Education.

(2008) YDAE Nominee, David C. Pfendler Outstanding Undergraduate Counselor Award. College of Agriculture, Purdue University.

Selected Publications

Ponce de Leon, I. (2011). Advancing the Land-Grant Mission through Responsible Issues Management. Issues Management Symposium -- Association for Communication Excellence.

Bricker, J., & Huerta, A. (in press). An approach to measuring the impact and effectiveness of educational exhibits. Journal of Applied Communications.

Borron, A., Carroll, N., & Tucker, M. (2011). Enhancing Risk Management Instruction of Undergraduate Students. American Association of Agricultural and Biological Engineers (ASABE). Retrieved from

Borron, A., & Maurer, A. (2011). Exploring expert and consumer worldviews in food and agriculture: Implications for engaging underserved audiences. Rural Sociological Society.

History of the Association for Communication Excellence. (2010). In Encyclopedia of Science and Technology Communication (63-64). Thousand Oaks, CA: Sage Publications, Inc.

Russell, M. (2009). A Novel Educational Approach and Rubric to Enhance Written Communication Skills of Tomorrowäó»s Leaders. Proceedings of the Association of Leadership Educators.

Ellis, J. (2009). Consumer perceptions of food-related risks. CAB Reviews: Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources, 4(6). Retrieved from

History of the Association for Communication Excellence. (in press). In Encyclopedia of Science and Technology Communication.

Wilson, R., Hooker, N., LeJeune, J., & Doohan, D. (2009). Targeting the farmer decision-making process: A pathway to increased adoption of integrated weed management. Crop Protection, 28, 756-764.

Ellis, J., & Tucker, M. (in press). Factors Influencing Consumer Perceptions of Food Hazards. CAB Reviews: Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources.