Local/Regional Economic and Community Development

February 12, 2015

I Love this Town

By Scott Hutcheson

Assistant Program Leader for Community Development, Purdue Extension and Senior Associate, Purdue Center for Regional Development

Scott Hutcheson works with local and regional communities across the U.S. and abroad, helping civic leaders implement strategies to grow their local economies and ensure quality of life for residents.

"These streets will make you feel brand new

Big lights will inspire you

Hear it from New York, New York, New York!"

If you've not heard Alicia Keys' soaring tribute to New York City, you need to. It's beautiful. It's a love song, really, a love song to her hometown. Keys, of course, isn't the first to write a song about a city. Not even the first one to sing about New York. Frank Sinatra told us if you could make it there, you could make it anywhere. He also had a soft spot for Chicago, crooning that it was his kinda town.

It's not just big cities that can serve as a songwriter's muse. Rocker John Mellencamp's "Small Town" might be about a particular place in Indiana, but it has become a universal anthem for small towns everywhere.

The month of February is a time when we think about love even more than usual, with the 14th marking Valentine's Day. Many of us will be both givers and receivers of tokens of love from people in our lives. As I considered a February column, I thought about how interesting it is that many of us have not only not people in our lives that we love but places as well - big cities and small towns.

I discovered a book about this topic that came out a couple of years ago. Peter Kageyama's "For the Love of Cities: The Love Affair Between People and Their Places" says that certain attributes can make one place more lovable than another. He points to research conducted by Gallop looking at what community qualities influence residents' loyalty and passion for where they live.

Aesthetics. The study indicated that a "pretty city" is a lovable city. Some of what makes a city beautiful is the natural setting - mountains and beaches, for instance - but also the built environment - parks, playgrounds and trails. Kageyama contends that lack of aesthetics does not ultimately disqualify a city from being lovable, but may mean the city needs to try harder in other areas.

Social Offerings. Gallup also found that lovable cities are places where people have a lot of opportunities to meet up with others and make new friends. Kageyama suggests that although some of these social opportunities can be city- or town-sponsored, like a Forth of July parade, for instance, the most satisfying occasions are those led by "non-city agents."

Openness. The No. 1 characteristic that makes a city lovable, according to the Gallup research, is openness or being a good place to live for a variety of people, which is defined as including, "senior citizens, racial and ethnic minorities, families with kids, gays and lesbians, college graduates, and immigrants from other counties." Kageyama has an interesting barometer for gauging openness. He says if a city seems like a place an outsider could move to, get engaged and in five or 10 years run for mayor, that's probably an "open" city, as opposed to a place where after living there for 20 years, you're still thought of as a "newcomer."

He makes another point worth noting. When people "hate" something about a city or town, it is usually a big thing - crime, blight or traffic, but what they love about a city is often small things - a park in the middle of town or cafes with tables and chairs outside. He goes on to say that often just a few of the lovable little things can make up for some of the big challenges.

So, as you set your mind on love this month, consider the place where you live. Do you love it? I hope that you do. If you think your city, town or neighborhood could stand to be a little more lovable, maybe some of Kageyama's ideas will help.

Consider what you could do to help make the place you live more open, more social or more beautiful. You might not be able to do much about some of the big stuff that troubles many of our cities and towns, but we can all help with many of those lovable small things. Plan a block party or plant some flowers. Who knows, you might just be helping someone fall in love.


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