Mark A Tucker

Agricultural Sciences Education and Communication

Professor Agricultural Sciences Education and Communication
Courtesy faculty: Brian Lamb School of Communication

Phone

765.494.8429

Fax

765.496.1152

Office

Lilly Hall of Life Sciences Room 3-227

Address

915 W State Street
West Lafayette, IN 47907-2054

Email

matucker@purdue.edu

Faculty Profile
Dr. Tucker is professor and coordinator of the Agricultural Communication Program. In addition to teaching undergraduate and graduate courses, he contributes to College of Agriculture Transformational Experiences (CATE) and Purdue Agriculture’s Issues Engagement Initiative. His research focuses on risk communication and public acceptance of emergent technology.

Education
BS, Agricultural Journalism, University of Missouri, 1985
MS, Agricultural Communication, Ohio State University, 1987
PhD, Rural Sociology, Ohio State University, 1995

Enhancing Communication Capacity of Purdue Agriculture
Dr. Tucker is involved in the following co-curricular programs aimed at enhancing communication capacity of Purdue Agriculture students, 4-H youth, and others:

Leadership Team, Issues-360 Fellow Program
Science Communication Instructor, Molecular Agriculture Summer Institutes (MASI)
Co-Leader, Townsend Communication in Agriculture Program
Advisor, Agricultural Communicators of Tomorrow (ACT) student organization
Instructor, Picture Yourself in Agricultural Communication (Indiana 4-H Youth Round-Up)
Instructor, Spread the News (4-H Academy @ Purdue)

Courses Taught
ASEC 15200 (Agricultural Communication Seminar)
ASEC 28500 (Introduction to Publication Design)
ASEC 48000 (Agricultural Communication Capstone Seminar)
ASEC 54800/59000 (Communicating Science to the Public)

Student Publications
Knies, K.J., & Tucker, M. (2020). News, Democracy and You. Online 4-H publication available through the Education Store, Purdue Extension:
https://mdc.itap.purdue.edu/item.asp?Item_Number=4-H-1056-W.
Groen, K. (2019). Tracking life skill development of Indiana 4-H members. Journal of Purdue Undergraduate Research, 9, 82. https://doi.org/10.5703/1288284316947.
Boyer, A., Engleking, E., & Gudas, S. (2015). Farmer perceptions of big data in agriculture. Journal of Purdue Undergraduate Research, 5, 82–83. http://dx.doi.org/10.5703/1288284315654.

Research Interests
Risk and science communication; public perception of emergent technology; rural sociology; agricultural journalism education.

Grants & Projects
Testing of an Upstream Public Engagement Strategy to Encourage Indiana Public Acceptance and Support of Emergent Agricultural Science and Technology (Purdue AgSEED, 2019).
How Do Indiana Residents Feel about Science, New Technologies, and Engaging with Purdue University? (2019).

For publications, please visit my Google Scholar page.

Awards & Honors

(2020) David C. Pfendler Outstanding Undergraduate Counselor Award. Purdue College of Agriculture.

(2010) Academic Programs Award of Excellence. Association for Communication Excellence.

(2006) Service Award. Association for Communication Excellence.

Selected Publications

Knies, K. J., & Tucker, M. A. (2020). News, Democracy and You. Retrieved from https://mdc.itap.purdue.edu/item.asp?Item_Number=4-H-1056-W

Tucker, M. A., & Polowsky, P. J. (in press). Agricultural Journalism (in press) Sage.

Tucker, M. A., Napier, T. L., & Nyairo, N. M. (in press). Assessment of the Utility of the Diffusion Model for Facilitating Adoption of Soil and Water Conservation Production Systems in North America. In Degradation of Soil and Water Resources: A Global Issue.

Tucker, M. A. (2010). Association for Communication Excellence. Sage, 1, 64-65.

Boone, K., Meisenbach, T., & Tucker, M. A. (2002). Agricultural Communications: Changes and Challenges. Wiley-Blackwell.

Tucker, M. A., Bricker, J., & Huerta, A. (2011). An approach to measuring the impact and effectiveness of educational exhibits. Journal of Applied Communications, 95(2), 6-20.

Tucker, M. A. (2011). Advancing the Land-Grant Mission through Responsible Issues Management. Issues Management Symposium -- Association for Communication Excellence, 3-12. Retrieved from http://www.ksre.ksu.edu/bookstore/pubs/SB664.pdf

Ellis, J. D., & Tucker, M. A. (2009). Factors influencing consumer perception of food hazards. CAB Reviews: Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources, 4(6). Retrieved from http://www.cababstractsplus.org/cabreviews