Il​linois/Indiana aquaculture producers can be classified as small scale producers because of the volume of production. However, income opportunities exist for small-scale aquaculture operations if the production process is planned very well. One of the fundamental principles in marketing is to make marketing part of the overall production decisions. Marketing decisions should be as important as production decisions. No matter how small the aquaculture operations may be, developing a marketing plan for what is to be produced is the best strategy because once fish are produced up to marketable sizes, they have to be sold. Purdue New Venture's 

Strategic Marketing Plan (MAP) is a useful template for developing an overall marketing plan for your aquaculture operations. This guide to marketing for small-scale aquaculture producers will help you to plan and develop a market for your aquaculture products; and remain competitive as a small-scale aquaculture producer. 

Try the ‘Indiana MarketMaker,’ an interactive mapping system that locates businesses and markets of agricultural products in Indiana, providing an important link between producers and consumers.

Check out some other helpful marketing resources:

Agricultural Economics, 403 West State Street, West Lafayette, IN 47907 USA, (765) 494-4191

© Purdue University | An equal access/equal opportunity university | Integrity Statement | Copyright Complaints | Maintained by Agricultural Communication

Trouble with this page? Disability-related accessibility issue? Please contact us at so we can help.

Sign In