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Joan R Fulton

Agricultural Economics 

  • Associate Department Head/Professor
Krannert Room 649
403 W. State St.
West Lafayette, IN 47907-2056

Dr. Fulton is Professor and Associate Department Head in Agricultural Economics at Purdue. She has a three-way appointment with responsibilities in teaching, research and Extension. Fulton is active in the broader Purdue community. She was Chair of the University Senate during the 2010-2011 academic year. She has been one of the senior faculty resources for Purdue’s FAST mentoring program since its inception and is a regular table facilitator for the ADVANCE hiring workshops. Fulton was selected by the Provost’s office as one of five faculty to be a Fellow in the 2015-2016 CIC Academic Leadership Program.

Dr. Fulton’s research and Extension program focuses on problems related to marketing and business structure both in the United States and internationally. She has examined the soybean value chain with specific emphasis on the cost of identity preservation of specialty soybeans. She develops and delivers programming for small businesses in Indiana and beyond. In West Africa she has explored the importance of alternative extension programming for technology transfer and adoption of improved technologies. She is currently examining the factors that contribute to successful entrepreneurship for women selling street food in West Africa and other developing countries. She teaches a senior level undergraduate price analysis course as well as the advanced quantitative methods course in the MS/MBA program.

Dr. Joan Fulton joined the Purdue Agricultural Economics faculty in July 1997. She completed her Ph.D. work at the University of Minnesota where she explored the impact of centralized versus decentralized decision-making authority in grain marketing cooperatives. She previously held assistant professor positions at the University of Alberta and Colorado State University.

Awards & Honors

(2016) CIC Academic Leadership Program Fellow.

(2016) Provost Fellow. Purdue University.

(2015) Purdue University Corps of Engagement Award for PICS (Purdue Improved Crop Storage) team.

(2015) Purdue Butler Center Leadership in Action Award. Purdue Butler Center.

(2014) Agricultural and Applied Economics (AAEA) Distinguished Extension/Outreach Award for greater than 10 years experience.

(2012) Best Paper. Journal of African Business.

(2012) Purdue Extension Outstanding Faculty/Specialist Award. Purdue Extension.

(2011) PUCESA Mid-Career Award. Purdue University Cooperative Extension Specialists Association.

(2009) Distinguished Extension/Outreach Program Group Award. The Agricultural and Applied Economics Association.

(2006) Senator at Large for the University Faculty Senate. Purdue University Senate.


Ehmke, C. INVenture. U.S. Patent No. Purdue Copyright Disclosure. Washington, D.C.: U.S. Patent and Trademark Office.

Selected Publications

Mishili, F., Temu, A., & Lowenberg-DeBoer, J. (2011). Consumer Preferences as Drivers of the Common Bean Trade in Tanzania: A Marketing Perspective. Journal of International Food and Agribusiness Marketing, 23(2), 110-127. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/08974438.2011.558761

Moussa, B., Otoo, M., & Lowenberg-DeBoer, J. (2011). Effectiveness of Alternative Extension Methods through Radio Broadcasting in West Africa. Journal of Agricultural Education and Extension, 17(4), 355-369. Retrieved from http://www.tandfonline.com/doi/absa/10.1080/1389224X.2011.576826

Foltz, J., & Olynk, N. (2011). Elevator Pitches for Elevators. Feed and Grain, 11-Jan. Retrieved from http://www.feedandgrain.com/article/10208257/elevator-pitches-for-elevators

Olynk, N., Helmers, C., & Hoelscher, L. (2011). Elevator Pitches: Showcasing Your Business. (EC-762-W), 11. Retrieved from http://www.extension.purdue.edu/extmedia/EC/EC-762-W.pdf

Foltz, J., Miller, J., & Fulton, J. R. (2011). How to Work with the Facebook Generation. Feed and Grain, 11-Jun. Retrieved from https://www.researchgate.net/publication/280163710_How_to_Work_With_the_Facebook_Generation

Otoo, M., Ibro, G., & Lowenberg-DeBoer, J. (in press). Micro-Entrepreneurship in Niger: Factors Affecting the Success of Women Street Food Vendors. Journal of African Business.

Moussa, B., Lowenberg-DeBoer, J., & Boys, K. (2011). The Economic Impact of Cowpea Research in West and Central Africa: A Regional Impact Assessment of Improved Cowpea Storage Technologies. Journal of Stored Products Research, 47(3), 147-156. Retrieved from http://www.sciencedirect.com/science/article/pii/S0022474X11000233

Otoo, M., Ibro, G., & Lowenberg-DeBoer, J. (2011). Women Entrepreneurship in West Africa: The Cowpea Street Food Sector in Niger and Ghana. Journal of Developmental Entrepreneurship, 16(1), 37-63. Retrieved from http://ideas.repec.org/a/wsi/jdexxx/v16y2011i01p37-63.html

Roucan-Kane, M., Alexander, C., & Foltz, J. (2010). Exploring the Needs and Desires of Your Customers.

Foltz, J. (2010). Grain Quality Basics: A Blend of Legal Issues.

Agricultural Economics, 403 West State Street, West Lafayette, IN 47907 USA, (765) 494-4191

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