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Jennifer L Dennis

Dr. Jennifer Dennis joined the Purdue Agricultural Economics faculty in June 2004 working in the areas of extension, teaching and research in marketing of specialty crops and consumer behavior. Jennifer has a joint appointment with the Department of Horticulture & Landscape Architecture and can also be reached in 320 Horticulture or by calling 494-1352. Jennifer teaches an undergraduate class in the Horticulture department entitled “Principles of Marketing and Management for Horticultural Businesses.”

Dr. Dennis has a master’s degree in Horticulture with an emphasis in survey research methods from the University of Illinois at Urbana-Champaign where she explored target marketing within the Illinois retail nursery and garden center sector. Jennifer completed her Ph.D. work at Michigan State University where she investigated the role of regret and consumer satisfaction/dissatisfaction on purchase situations with horticulture products. Her general research interest includes consumer behavior topics such as switching behavior and repeat patronage, consumer perceptions of products, marketing of organic products, and the organization and implementation of consumer awareness programs for Indiana grown fruits and vegetables.

Dr. Dennis is also active in the development and delivery of programs through the New Ventures Team.

Dr. Dennis' Horticulture Marketing webpage is located here.

Awards & Honors

(2014) Richard L. Kohls Undergraduate Teaching Award. College of Agriculture.

(2009) Distinguished Extension/Outreach Program Award. AAEA.

(2007) Dean's Team Award. Purdue University.

(2006) 2006 Teaching for Tomorrow Award. HLA Department.

(2006) 2006 Teaching for Tomorrow Award. HLA Department.

(2006) Departmental Teaching Award. HLA Department.

(2006) Departmental Teaching Award. Horticulture and Landscape Architecture.

(2006) Undergraduate Student Research Competition. Social Science Division.

(2006) Undergraduate Student Research Competition, 2nd Place in Social Science Division. Undergraduate Honors Project in Agricultural Economics.

(2005) Competitive Doctoral Enrichment Fellowship Recipient. Michigan State University.

Selected Publications

Behe, B., Campbell, B., Khachatryan, H., Hall, C., Dennis, J. H., Huddleston, P., & Fernandez, R. T. (2014). Incorporating Eye Tracking Technology and Conjoin Analysis to Better Understand the Green Industry Consumer. HortSceince, 49, 1550-1557.

Khachatryan, H., Campbell, B., Hall, C., Behe, B., Yue, C., & Dennis, J. H. (2014). The Effects of Individual Environmental Concerns on Willingness to Pay for Sustainable Plant Attributes. HortScience, 49, 69-75.

Campbell, B., Khachaatryan, H., Behe, B., Hall, C., & Dennis, J. H. (2014). U.S. and Canadian Consumer Perception of Local and Organic Terminology. International Food and Agribusiness Management Review, 17(2), 21-40.

Yue, C., Dennis, J. H., Behe, B. K., Hall, C., Campbell, B., & Khachatryan, H. (2012). Investigating consume preference for organic local or sustainable plants. Hort Science, 46(4), 610-615. Retrieved from

Behe, B., Hall, C., Campbell, B., Khachatryan, H., Yue, C., & Dennis, J. H. (in press). Smartphone Use and Online Search and Purchase Behavior of North Americans: Gardening and Non-Gardening Information and Products. HortScience.

Behe, B., Hall, C., Campbell, B., Khachatryan, H., Yue, C., & Dennis, J. H. (in press). Consumer Preferences for Local and Sustainable Plant Production Characteristics. HortScience.

Yue, C., Dennis, J. H., Behe, B., Hall, C., Campbell, B., & Lopez, R. (2011). Investigating consumer preference for organic, local or sustainable plants. HortScience, 46(4), 610-615.

Smith, J., & Dennis, J. H. (2011). An Analysis of Consumer Preference for Sustainably Produced Bedding and Potted Flowering Plants. Southern Nurseryman Association Research Conference Proceedings, 1-6.

Smith, J. T., Lopez, R. G., Dennis, J. H., & Preston, G. (2010). Census of Agriculture Reveals Decline in Floriculture Producers. Retrieved from

Dennis, J. H., Lopez, R. G., Behe, B. K., Hall, C. R., Yue, C., & Campbell, B. L. (2010). Sustainable Production Practices Adopted by Greenhouse and Nursery Plant Growers. HortScience, 45(5), 1232-1237.