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Nicole J Olynk Widmar

Agricultural Economics 

  • Associate Head/Professor
Krannert Room 656

Nicole Olynk Widmar's teaching, research and Extension activities focus on farm business management and production economics. Nicole strives to conduct applied research that informs decision making on commercial agricultural operations. She is interested in applied work that links farm management with the biological components of on-farm production. Her work incorporates both the economic outcomes of a decision and the uncertainties or efficiencies that arise from the biological process underlying the production process.

In recent years Nicole has developed a significant portfolio of work aimed at understanding consumer’s perceptions of livestock-derived food products.  She has employed her findings surrounding consumer demand for product attributes in various agricultural production models.  Nicole conducts inter-disciplinary research that provides support for on-farm decision making regarding technology adoption, analysis of producer costs and benefits associated with alternative production processes, support for management of purchased inputs, and insight into the implications of changing consumer demand and preferences for agricultural producers. Nicole completed her M.S. and Ph.D. in agricultural economics at Michigan State University. Prior to her graduate work, Nicole completed her B.S. degree in Animal Science at Cornell University and her A.A.S. in Animal Science at Alfred State College.  

Awards & Honors

(2014) Purdue University Cooperative Extension Specialist Association (PUCESA) Early Career Award.

(2014) Purdue University Faculty Engagement Scholarship Award.

Selected Publications

Byrd, E. S., Widmar, N. J., & Wilcox, M. (2017). Are Consumers Willing to Pay for Local Chicken Breasts and Pork Chops? Journal of Food Products Marketing, 1-14. doi:10454446.2016.1266556

Byrd, E., Lee, J. G., & Widmar, N. J. (2017). Perceptions of Hunting and Hunters by U.S. Respondents. Animals, 7(11), 15.

Morgan, C. J., Widmar, N. J., Wilcox, M., & Croney, C. C. (2017). Perceptions of Agriculture and Food Corporate Social Responsibility. Journal of Food Products Marketing, 1-17. Retrieved from http://www.tandfonline.com/doi/full/10.1080/10454446.2017.1266550

Yadav, S., Widmar, N. J., & Weng, H. (in press). Identification of the Most Likely Scenarios of Classical Swine Fever Outbreak and its Application in Estimating Outbreak-Related Parameters in Indiana, United States. Frontiers in Veterinary Science.

Gay, K. D., Widmar, N. J., Nennich, T. D., Schinckel, A. P., Cole, J. B., & Schutz, M. M. (2014). Development of a lifetime merit-based selection index for US dairy grazing systems. Journal of Dairy Science, 97, 4568-4578.

Byrd, E., Widmar, N. J., Yeager, E., & Lee, J. G. (n.d.). Identifying Wildlife Species Believed to be Deserving of Protection from Hunting by U.S. Residents. Human Dimensions of Wildlife, 22(1), 1-8. doi:10.1080/10871209.2017.1318323

Landau, R. E., Beck, A. M., Glickman, L., Litster, A. L., & Widmar, N. J. (in press). Preparedness of Small Animal Veterinary Practices to Communicate with Limited English Proficient Spanish-Speaking Pet Owners. Journal of The American Veterinary Medical Association.

Wolf, C. A., & Widmar, N. J. (2015). Can Insurance Provide the US Dairy Farm Safety Net? Agricultural and Food Economics, 3, 4.

Lord, E. D., Widmar, N. J., Hilton, W. M., Gloy, B. A., & Wolf, C. A. (2015). Evaluating the expected value of beef reproduction strategies in an era of volatile feed and cattle prices. Livestock Science, 174, 113-125.

Schutz, M. M., & Widmar, N. J. (2016). Milk prices expected to increase with stable feed costs. Purdue Agricultural Economics Report.

Agricultural Economics, 403 West State Street, West Lafayette, IN 47907 USA, (765) 494-4191

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