Internship with Castongia Tractor Expands Student's Knowledge in Agriculture Sales and Strategies
Internship positions are a key piece of success for college students entering the workforce. Last summer, Ben Korniak (Applied Agricultural Economics; Rensselaer) interned with Co-Alliance where he worked in the agronomy field as well as drone technology. In an effort to broaden his horizons and areas of expertise, Ben decided to spend this summer break as an intern for Castongia Tractor.
As the sales intern, Ben worked directly with the sales team under the direction of the sales manager. His responsibilities included supporting the sales team, making equipment sales, greeting and educating potential buyers on equipment, and assisting with inventory management. While he primarily based in Rensselaer, Indiana, Ben had the opportunity to travel to other branches in Northwest Indiana on a daily basis.
Through on the job experience, Ben expanded his knowledge of agriculture sales and strategies. "During my summer internship I learned first hand how to sell a variety of equipment to meet a variety of different customer needs. Each sale was unique therefore I had to use different techniques to make the sale."
The first two weeks of his internship, the show rooms were closed to customers due to the COVID-19 pandemic. This required Ben to handle all of his sales over the phone and allowed him time to gain more familiarity on the equipment he was selling.
Ben's internship provided a variety of engagement opportunities and professional development opportunities. He explained, "I have grown professionally through this internship because it has given me a wider perspective on the field of agriculture while giving me more confidence as well as real world selling experience."