Key insights include:

Over the course of 2022, food insecurity rates remained relatively stable; food behaviors such as choosing organics or checking GMO labels did not change; and, food values continue to favor taste over qualities like environmental sustainability.

Some notable exceptions in behaviors that did change include:

  • Household food expenditures increased more than 15% from January.
  • Consumers are shopping at discount stores more and spending less on discretionary expenses.
  • 36% of consumers were worried about being able to afford holiday gifts this year.
  • 14% of consumers are finding certain items out of stock compared to 25% in January.
  • Sugar was the most common item that consumers limited in their diets in 2022.

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Survey Questionnaire: December 2022

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
January 11, 2023

Data & Resources