Key insights include:

Those surveyed estimated that current inflation is up more than 1 percentage point from last month. But the survey results show that people seem to remain optimistic about inflation declining dramatically over the next year.

Additional key results include:

  • Food insecurity is unchanged from January 2022, but a decline in households visiting food pantries raises further questions.
  • Americans report being neither risk averse nor risk loving but are slightly more cautious with regards to their health.
  • Trust in the USDA and US Department of Health and Human Services’ Dietary Guidelines for Americans is at an all-time high as its advisory committee prepares to discuss 2025 guidelines.
  • A large majority of people want to increase funding and technical support to agricultural producers.

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Survey Questionnaire: January 2023

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
February 8, 2023

Data & Resources