Key insights include:

  • Consumers perceive conventional (non-cultivated) meats as tastier and healthier than their cultivated counterparts.
  • Around 90% of consumers are willing to try conventional and around 60% are willing to try cultivated beef, chicken and pig.
  • Among consumers not willing to try conventional beef, chicken and pig, 26%, 46% and 22% are willing to try cultivated, respectively.
  • Retired (65+) consumers score highest on the Sustainable Food Purchasing (SFP) Index; non-working adults (18-64) score lowest.
  • Consumer inflation estimates (6.5%) and expectations (4.0%) both rose over 0.3 percentage-points from February.
  • Food insecurity (27%) and SNAP (34%) rates are much higher among non-working adults (18-64) relative to the averages (12%; 17%)

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Survey Questionnaire: March 2024

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
April 9, 2024

Data & Resources