Key insights include:

• Consumers say taste and affordability are the most important food values; environmental and social responsibility are least important.
• Consumers with more education tend to value nutrition more.
• 71% of consumers are unfamiliar or only slightly familiar with regenerative agriculture.
• Consumer support for regenerative agriculture adoption is lower when the cost is passed to consumers via higher prices or taxes.
• Maintaining affordable food prices ranked highest (3.1) among the seven attributes explored related to regenerative agriculture.
• Food inflation expectations for the next 12 months decreased by 0.4 percentage-points for the second month in a row (2.8%).
• Food insecurity is highest among those without any college education (31%).

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Survey Questionnaire: August 2024

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Formulas and Calculations

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Past Consumer Food Insights

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