Annie's Project - Additional information on the Annie's Project risk management training program from Iowa State University.
Agricultural Marketing Resource Center - An informational resource for value-added agriculture, this site contains information on business creation, markets, products, and value-added resources.
Strategic Marketing for Your Farm's Future Videos
“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and loss income arises when producers’ knowledge of marketing strategies, breakeven analysis, and potential niche markets are insufficient. This leads to additional frustrations and decreased confidence when trying to communicate their marketing plan to others, including lenders and financial advisors.
The videos found below were created to help producers with risk management by enhancing their marketing and production skills. These videos were based upon work supported by USDA/NIFA under Award Number 2018-70027-28586.
For more information about a specific topic, please reach out to the video presenter(s), Ed Farris with Purdue Extension – Huntington County, or Jenna Nees with Purdue Extension – Putnam County.
Marketing is a stressful and frustrating task that can become more complicated if you do not have a full understanding of some of the basic terms. During this video, Jenna Nees with Purdue Extension will discuss basic marketing terms you may want to be aware of as you try new marketing avenues.
At the lowest level, technical analysis is the use of historical price charts to predict the short-term direction of prices within commodity markets. During this video, Jenna Nees with Purdue Extension will introduce you to a few of the basic trends and patterns utilized when doing technical analysis.
One area that may go overlooked when developing a marketing strategy is the idea of diversifying. Join Michael Langemeier, Professor & Associate Director, Center for Commercial Agriculture, Purdue University as he discusses how diversification impacts the development of a marketing strategy for farming operation.
You may have wondered what impact outlook information can have on your marketing strategy. Purdue Extension Educators Ed Farris and Adam Shanks discuss what an outlook is and how you can utilize it when developing your marketing strategy during this video.
One way to overcome some of the frustration and stress caused by marketing is by developing a written marketing plan. Purdue Extension Educators Ed Farris and Adam Shanks discuss the reasons behind having a written marketing plan and what contributes to the plan during this video.
Understanding what your breakeven cost is for your farming operation is an important aspect in developing your marketing strategy. Join Michael Langemeier, Professor & Associate Director, Center for Commercial Agriculture, Purdue University as he discusses the components of breakeven costs and discusses how to utilize breakeven prices when developing your marketing strategy.
Goals can help you determine where you would like your farming operation to be in 2, 4, or even 5 years down the road. During this video, Kelly Heckaman with Purdue Extension will introduce the concept of SMART goals and provide examples of goals you might want to develop for your farming operation.