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Linda Pfeiffer

Youth Development and Agricultural Education 

  • Assistant Professor Youth Development & Agricultural Education
Agricultural Administration Building Room 223A
615 W State Street
West Lafayette, IN 47907-2053

Joint Ph.D    Mass Communication, Environment & Resources at the University of Wisconsin-Madison
M.S.     Community Counseling, Winona State University
B.A.      Psychology, University of Wisconsin-Madison

Teaching Interests/Proposed Courses
 Undergraduate Courses
Senior Capstone in Science and Agricultural Communication - YDAE48000
Controversial Science & Media in the Public Sphere - YDAE49100
Graduate Courses
Science Communication - YDAE591000
The Psychology of the Science Audience (in development)

Teaching Experience
Senior Capstone in Science and Agricultural Communication - YDAE59100
Controversial Science & Media in the Public Sphere - YDAE49100

Graduate Courses
Science Communication - YDAE59100

University of Wisconsin - Madison
Journalism 201: Introduction to Journalism
Integrated Environmental Studies Senior Capstone 600
Mass Media and Multicultural America

Professional Experience
Assistant Professor - Agriculture and Science Communication (2016-present)
Director Pathway Clinics, S.C. 2006-2008
Director Columbia County Human Services Addiction Division, (Pauquette Center S.C.), 2001-2006

Research Interests
My research interests center around the communication of complex science to the public. Specifically, they include the systemic factors that affect the construction and effective translation of messages to engage the public in scientific issues. Effective messaging occurs at the intersection of message construction and the public beliefs, values, experiences, and the cultural cognitions that the audience brings to the process (rather than a simple deficit in science information). Additionally, messaging is affected by resources, institutional practices, and political processes in the public sphere. Given the recent rise in highly controversial science issues, the study of systematic factors affecting science messaging is an important and emerging area in research on science communication

Current research projects include:
Risk-risk perceptions during an emergent health crisis;
Public perceptions of climate impacts in rural America;
Creating transformative learning in the classroom.  

Discovery Park, Big Ideas Challenge: Revolutionizing control of mosquito-borne infectious diseases
Purdue Climate Change Research Center, 2017 Seed Grant

Selected Publications
Yoo, W., Kwon, M., Pfeiffer, L.J. (2013) Influence of communication on colorectal cancer screening Revisiting the Health Belief Model. Journal of Communication in Healthcare 6(1), 35-43.

Other Interests
Hiking (preferably in mountains), biking, snowshoeing, and kayaking.

Awards & Honors

(2018) President’s Council Back-to-Class Nomination. Presidents Council, University Development Office.

Youth Development and Agricultural Education, 615 West State Street, West Lafayette, IN 47907 USA, (765) 494-8423

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