James C. Snyder Memorial Lecture

Friday, April 12th, 2019​

Fowler Hall / Stewart Center

1:30 pm - 3:15 pm 


About ​The Lecture

The James C. Snyder Memorial Lecture is the Department of Agricultural Economics’ signature event at Purdue University. The lectures were established in February 1975 as an appropriate memorial to a distinguished member of the faculty. Funds are contributed by friends and corporations who wish to encourage the continuation of Jim Snyder’s professional efforts during his brief but brilliant career. As a highlight, a top professional in agricultural business and economics, or related areas, is brought to the campus to give a lecture and interact with staff and students. The Memorial Lecture, of general interest to all Department professional staff and students, is the high point of the visit. The lecture is open to the public with selected professionals invited as special guests.​


Purpose

  • To stimulate the intellectual environment of the Department for more creative research, teaching, Extension, and international activities. 
  • To recognize the professional contributions of Professor James Snyder in pioneering undergraduate curriculum in agricultural business management, and in the development and application of quantitative techniques for agribusiness research and training of graduates.
  • To contribute to the Department’s efforts to enhance and motivate excellence in all of its mission areas by bringing to the Purdue campus individuals who can offer unique contributions. 
  • To broaden the perspective of students by exposing them to outstanding professionals from other institutions, and close interaction both within structured situations and informal settings. 
  • To assist the faculty on specific assignments.

45th Annual James C. Snyder Memorial Lecture: A Conversation with Beth Ford

Schedule of Events for Friday April 12th, 2019


Location: 
  • Stewart Center, Fowler Hall, 128 Memorial Mall, West Lafayette, IN 47907

Schedule:
  • 1:30 PM – 3:15 PM
    • Opening Remarks by Olivia Snyder
    • Introduction of Beth Ford, President and CEO, Land O’Lakes Inc. by Karen Plaut, Dean of the College of Agriculture
    • The Snyder Lecture: A Conversation with Beth Ford. 
      • The session will explore how Land O'Lakes positions itself within the value chain of agriculture to create a more sustainable planet while also maintaining and improving efficiency. The session will be moderated by Jayson Lusk, Distinguished Professor and Purdue Agricultural Economics Department Head, who will ask questions relevant to artificial intelligence (supply chain management, value chains, big data, automation, food safety) and sustainability (growing populations, climate change, food security). Faculty, staff, and students from the department of agricultural economics submitted questions for Ford ahead of the event. Time will be also be set aside for audience questions.
      • The Snyder Lecture event is free and open to the public.


45th Annual Snyder Memorial Lecture Guest Speaker Bio


Beth Ford

President and CEO, Land O'Lakes, Inc.


Beth Ford is the President and CEO of Land O'Lakes, Inc. one of the nation’s largest food and agricultural cooperatives and #216 on the Fortune 500. 

Ford comes to the CEO role after a series of successful executive postings within the company. In December 2017, Ford was named Chief Operating Officer of Land O’Lakes Businesses, in which role she oversaw Land O’Lakes’ WinField United, Purina Animal Nutrition and Dairy Foods business units. Prior to that, Ford was head of Land O’Lakes’ Dairy Foods and Purina Animal Nutrition businesses, where she led record performance and growth, leveraging innovation through R&D to strengthen both brands.  She also was instrumental in the acquisition of Vermont Creamery in early 2017.

Prior to joining Land O’Lakes in 2011, Ford had excelled in executive operations management and supply chain roles at International Flavors and Fragrances, Mobil Corporation, PepsiCo and Pepsi Bottling Company and Scholastic. Ford has more than 20 years’ experience specifically in the areas of technology and R&D, as well, across these four companies.

Born in Sioux City, Iowa, Beth earned an MBA at Columbia University Business School and a BBA at Iowa State University. She remains involved in both universities, sitting on the Deming Center Board of Advisors for Columbia Business School and the Dean's Advisory Committee for the College of Business at Iowa State.

Ford also sits on the Board of Directors for the National Milk Producers Federation and non-profit boards, including Greater Twin Cities United Way in Minneapolis. She sits on the Boards of Directors of two publicly traded companies, including PACCAR, Inc.

Ford becomes the ninth CEO of Land O’Lakes, one of the nation’s largest agricultural cooperatives, which was founded in 1921. Ford and her spouse, Jill Schurtz, have three teenage children and live in Minneapolis.



Previous Snyder Lecturers​ 

 


 

James C. Snyder

In Memoriam

March 31, 1930 - June 1st, 1974​


Dr. James (Jim) Snyder was born March 31, 1930 in Ontario, Canada. Jim completed his bachelor’s degree at Ontario Agricultural College in 1953 and came to Purdue’s Department of Agricultural Economics for graduate study, earning his M.S. degree in 1956 and a Ph.D. in 1962. In recognition of his excellence in research, Jim received a Ph.D. thesis award from the American Farm Economics Association (now the Agricultural & Applied Economics Association), the first such award earned by a Purdue student.


Jim Snyder joined the Purdue Agricultural Economics staff in 1957 as an instructor, quickly gaining prominence in the application of modern quantitative decision procedures to the problems of agricultural businesses. From 1954 to 1961 he also served in a part-time Visiting Professor capacity on the faculty of Goshen College.  Professor Snyder was an outstanding teacher of both undergraduates and graduate students as well as of businessmen. He was named Teacher of the Year for his outstanding undergraduate instruction and attained the rank of full professor in 1969. 

He was a pioneer in the practical application of management decision models to agribusiness. He successfully developed a compacted matrix approach to solving large and complex computer problems. He paralleled his academic success with the development of a highly respected business management consulting firm. His design of functional programs for management decision-making is well known, and his consulting activities gave him insight and opportunities to make his work relevant to every-day business needs.

Jim Snyder is remembered as a brilliant colleague whose work, standards and style are an inspiration to those following in his footsteps at Purdue University. We hope to encourage the legacy of farming, the importance of research and emerging technologies, as well as the networking of ideas and strategies with future James C. Snyder Memorial Lectures.


 

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