Digital & Social Media Strategist
Location: Chesterfield, MO
Position Type: Full-time
Elevate Bunge's global digital presence and enhance brand reputation and engagement through the development and execution of innovative digital and social media strategies. This role integrates strategic foresight with hands-on content creation and platform management, ensuring Bunge effectively leverages digital channels to communicate its story, engage stakeholders, and support business objectives.
Responsibilities:
- Digital & Social Media Strategy & Analytics: Develop, implement, and evolve Bunge's global digital and social media strategies, aligning with overall business goals and marketing objectives. Conduct in-depth market research and competitive analysis, with a strong focus on identifying emerging trends and opportunities in the digital and social media landscape.
- Social Media Content Creation & Community Management: Plan, create, and curate engaging and compelling content for key platforms such as Facebook, LinkedIn, and Instagram, tailored to each platform's unique audience and format. Develop visually appealing content, including graphics and videos, in partnership with internal teams and external agency partners, to enhance brand storytelling.
- Digital Platform Management: Manage and maintain the company's website (Bunge.com) and external digital channels and social media platforms, ensuring optimal functionality and user experience.
- Web Strategy & Development (Bunge.com): Contribute to the development of a comprehensive web strategy for Bunge.com, ensuring alignment with the overall corporate narrative and brand. Provide strategic insights and recommendations for the eventual refresh of Bunge.com, with a focus on enhancing user experience, optimizing content strategy, ensuring brand alignment, and addressing technical considerations. Stay informed about the latest web design and development trends and best practices.
- Technology Partnership & Domain Management: Collaborate closely with the Business Technology team on digital platform strategy and infrastructure. Review quarterly end-user training and communication plans, ensuring appropriate reviews and sign-offs, and alignment with Corporate Communications objectives. Manage and maintain global domain registrations.
- Emerging Technologies & Digital Innovation: Continuously stay up-to-date on emerging digital and social media technologies, platforms, and trends, evaluating their potential impact and relevance for Bunge. Recommend and implement innovative approaches to enhance the company's digital presence, in partnership with internal technology and communications teams. Provide training and support to internal stakeholders on digital and social media best practices.
Requirements:
- Bachelor's degree in Marketing, Communications, Computer Science or a related field.
- 5+ years of progressive experience in digital communications, social media strategy, or content marketing, preferably within a corporate or agency setting.
- Proven track record of developing and executing successful digital and social media campaigns that drive engagement and build brand awareness.
- Experience with web content management systems (CMS) and web analytics platforms.
- Familiarity with digital asset management (DAM) systems and creative software (e.g., Adobe Creative Suite) is a plus.
- Experience working in a global organization or managing global digital initiatives is highly desirable.