Marketing Communications Specialist

The Marketing Communications Specialist will coordinate the development of marketing communications materials and activities to effectively represent the organization's products, services, brands and the organization to customers and prospects. In this role, you will create and distribute engaging promotional materials about the organization's products or services to attract and retain customers.

Key Accountabilities
  • Execute and support medium scale, multichannel marketing communications and promotional activities such as promotions, advertising, sponsorship, partnerships, social media, direct marketing and events, ensuring all materials and content are on brand.
  • Implement moderately complex programs aligned with marketing strategies in collaboration with sales, marketing specialists and technical teams.
  • Collaborate with internal and external partners to plan and execute multiple moderately complex campaigns for the assigned products or services, developing innovative ideas appropriate to the marketing strategy from concept development to final product delivery.
  • Apply general knowledge to create moderately complex graphic presentations that clearly communicate the product, solution or brand messages to meet business objectives.
  • Translate brand strategy into powerful copy and stories that drive a desired action and demonstrate a thorough understanding of the strategy.
  • Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
  • Other duties as assigned
MINIMUM QUALIFICATIONS
  • Bachelor’s degree in a related field or equivalent experience
  • Minimum of two years of related work experience
  • Must be willing to travel (domestic/international) up to 5% as needed.
PREFERRED QUALIFICATIONS
  • Strong interpersonal skills, with the ability to coordinate, collaborate with and influence global cross-functional teams and departments
  • Experience building and executing omnichannel marketing plans to support business objectives
  • Experience in driving marketing effectiveness in both digital and offline communication channels
  • Data-driven approach with experience measuring and analyzing campaign Key Performance Indicators and Return on Investment to derive actionable insights.
  • Ability to translate complicated messaging into easily understood language and communications
  • Proven ability to drive and manage multiple projects with strong organizational skills

 

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