Apex Award Winner 2014
John Cranfield is a Professor in the Department of Food, Agricultural and Resource Economics at the University of Guelph. His research focuses on the economics of consumer behaviour and demand analysis at the individual, household and market level (largely in relation to demand for food and food products), innovation in the agri-food and biotechnology sectors, and economic and anthropometric history. John has published in outlets such as the Canadian Journal of Agricultural Economics, the Journal of Development Economics, Food Quality and Preference, Appetite, Economics and Human Biology, and the World Bank Economic Review.
John served as President of the Canadian Agricultural Economics Society in 2012-2013, and has acted as a Guest Editor on two special issues of the Canadian Journal of Agricultural Economics. A noted expert on the economics of food, John appeared on an episode of TVO’s The Agenda on “Feeding the World 2050”, and has testified before the House of Common’s Standing Committee on Agriculture and Agri-Food, and the Canadian Senate’s Standing Committee on Agriculture and Forestry.
An alumni of the University of Guelph (B.Sc.(Agr) ’93 and M.Sc. ’95) and Purdue University (Ph.D. ’99), John’s research and teaching has been recognized with an Outstanding Ph.D. Dissertation Award (awarded by American Agricultural Economics Association), Outstanding Professor in the Faculty of Agricultural and Food Science (awarded by University Teaching Services and The University of Manitoba Students' Union), a Presidential Distinguished Professor Award from the University of Guelph (2004-2006), and the 2013 OAC Distinguished Researcher Award.