Meeting consumer needs is a constant challenge for food producers, especially in a world of rapid change. Since 2022, the U.S. food system has faced shocks from extreme weather, jumps in costs, technological innovation and trending diets. Yet through it all, consumer values have held steady. Taste, affordability and nutrition consistently top the list, followed by availability, environmental impact and social responsibility.

The message is clear: consumers want food that satisfies their taste buds at a price they can afford. Encouraging adoption of healthier, more sustainable, and socially conscious options will depend on meeting those core expectations first.

See our Consumer Food Insights for more data and analysis.