Many consumers who rate their diet poorly acknowledge the need for change. However, only 1 in 4 consumers who say their diet needs improvement have made a health-related dietary change in the past month, according to the July Consumer Food Insights Report (CFI).
The concept of “Food as Health” has entered the everyday language of agrifood. Executives across the value chain discuss it, consumers signal growing interest in healthier food choices, and regulators are beginning to weigh in. But recognition and action are not the same.
This dashboard shows price changes and trends (since 2010) of various food items. The dashboard also shows changes for ‘All Items’, which represents all goods and services purchased for U.S. consumption. You can see price changes for all ‘Food’ goods purchased for consumption.

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Consumer Food Insights is a monthly survey of 1,200 households from across the United States, which is produced and run by the Center for Food Demand Analysis and Sustainability at Purdue University to track trends and changes in consumer food demand and other food sustainability behaviors.


Recent Data & Publications
How have consumer estimates and expectations for food inflation evolved over time? This week’s Snapshot provides insight into data from January 2022 to August 2025.
As income increases, where people spend their Food Away from Home (FAFH) dollars shifts.
A recent CFDAS survey explored this question and found 77% of participants would choose bread labeled “healthy” when it costs the same as regular bread — but the share of consumers choosing the “healthy” option declined as the premium increased.