Key insights include:

  • Food values remain stable in the face of economic changes, though affordability takes priority among SNAP consumers.
  • The household food insecurity rate rose by 3 percentage points since October and by 3.3 percentage points since November 2024.
  • The food insecurity rate among SNAP households rose by 8.6 percentage points since October and 7.8 points since November 2024.
  • Approximately 1 in 6 households received free food from a food bank or pantry in the last 30 days.
  • Primary care physicians remain the most trusted source of info about healthy foods.
  • Trust in government organizations (FDA & USDA) has declined slightly in recent months, though they remain widely trusted.

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Survey Questionnaire: November 2025

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
December 10, 2025