Key insights include:

  • The Sustainable Food Purchasing (SFP) Index continues to exhibit little change, reflecting stability in consumer food purchasing habits and
    intentions. Households with higher incomes have a higher score in the SFP index.
  • Food security (14%) was 2 percentage points lower than November.
  • The Consumer Price Index (CPI) for food at home rose by 3.8% over the past 12 months.
  • Most consumers (82%) made changes to their grocery shopping in 2025, though only 5% currently expect to implement those changes in
    2026, suggesting adaptations were largely reactive to economic pressures that consumers expect to be temporary.
  • Nearly one-quarter of households (24%) sought out more sales and discounts or used more coupons in 2025 as a cost-management
    strategy..

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Survey Questionnaire: December 2025

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Formulas and Calculations

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Past Consumer Food Insights

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WHAT WOULD YOU LIKE TO KNOW ABOUT CONSUMERS?

If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
January 21, 2026