Chart showing frequency of label checking by diet quality. Data from Feb. 2024 to July 2025.

People with healthier diets are significantly more likely to check nutrition labels regularly. According to data from the Consumer Food Insight Survey, 42% of individuals classified as having a healthy diet “always” check labels, compared to just 18% in the unhealthy group. In contrast, 31% of those with unhealthy diets “never” or “rarely” check labels, while this behavior is far less common among healthy eaters (only 8%).

The trend suggests that frequent label-checking may play a key role in making healthier food choices—or reflect a greater overall awareness of nutrition. Label literacy could be a small habit with a big impact.

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Published:
August 8, 2025