Publications

The Expected Cost of your Thanksgiving Turkey in 2025

While Thanksgiving traditions may remain constant—the perfectly roasted turkey, creamy mashed potatoes, warm dinner rolls—the price tags attached to these holiday staples tell a story of market shifts and ongoing challenges in the poultry industry.
TYPE: Chew on This! Blog
DATE: October 29, 2025
TOPIC: Food Industry
KEYWORDS: agrifood industry, consumer beliefs, consumer perception, consumer preferences, food as health, food industry, healthy food
ACCESS: Free

Consumer Food Insights, Volume 4, Issue 9, September 2025

This month’s Consumer Food Insights (CFI) report breaks down data by household child status to take a closer look at how the presence of children in the home influences food-related behaviors, spending and experiences with food insecurity.

TYPE: Consumer Food Insights
DATE: October 8, 2025
TOPIC: Consumer Spending
KEYWORDS: children, consumer beliefs, consumer perception, consumer preferences, consumer spending, food insecurity, household composition, spending
ACCESS: Free

The role of risk preferences and risk perceptions in risky food behaviors

This study examines how risk preferences and risk perceptions relate to three risky food behaviors—eating unwashed greens, rare meat, and raw dough—among US adults.

TYPE: Research Paper
DATE: August 21, 2025
TOPIC: Food Safety
KEYWORDS: consumer behavior, food safety behavior, risk perceptions, risk preference
ACCESS: Free

Behind the Numbers: Why the Food Industry’s Hesitation on Food as Health May Be Justified

This month's blog post digs deeper into consumer and food industry data to reveal the complexity of consumer preferences - and how agrifood companies can help solve the problems many consumers face in finding healthy foods at the grocery store.
TYPE: Chew on This! Blog
DATE: September 24, 2025
TOPIC: Food Industry
KEYWORDS: agrifood industry, consumer beliefs, consumer perception, consumer preferences, food as health, food industry, healthy food
ACCESS: Free

Consumer Food Insights, Volume 4, Issue 8, August 2025

Consumers generally support using artificial intelligence to improve food and agricultural production, according to the August Consumer Food Insights Report (CFI).

TYPE: Consumer Food Insights
DATE: September 10, 2025
TOPIC: Artificial Intelligence, Food Values
KEYWORDS: consumer beliefs, consumer perception, food insecurity, food policy, spending
ACCESS: Free

Food as Health: From recognition to action in the agrifood industry

The concept of “Food as Health” has entered the everyday language of agrifood. Executives across the value chain discuss it, consumers signal growing interest in healthier food choices, and regulators are beginning to weigh in. But recognition and action are not the same. What holding companies back and how can leaders turn awareness into impact?
TYPE: Chew on This! Blog
DATE: July 23, 2025
TOPIC: Consumer Preferences
KEYWORDS: agrifood industry, consumer beliefs, consumer perception, consumer preferences, food as health, food industry, healthy food
ACCESS: Free

Consumer Food Insights, Volume 4, Issue 7, July 2025

Many consumers who rate their diet poorly acknowledge the need for change. However, only 1 in 4 consumers who say their diet needs improvement have made a health-related dietary change in the past month, according to the July Consumer Food Insights Report (CFI).

TYPE: Consumer Food Insights
DATE: July 9, 2025
TOPIC: Diet Quality
KEYWORDS: consumer beliefs, consumer perception, food insecurity, food policy, spending
ACCESS: Free

Gap exists between consumer and industry perceptions of what constitutes “healthy” food

How do consumers view "healthy" food and what do agrifood industry professionals believe are consumers’ demands? This blog post delves into the results of two surveys conducted by Purdue's Center for Food Demand Analysis and Sustainability (CFDAS) and the Digital Innovation in Agrifood Systems Lab (DIAL) that suggest differences between what consumers expect and what the industry thinks they want.
TYPE: Chew on This! Blog
DATE: July 23, 2025
TOPIC: Consumer Preferences
KEYWORDS: agrifood industry, consumer beliefs, consumer perception, consumer preferences, food industry, food packaging, healthy food
ACCESS: Free

Consumer Food Insights, Volume 4, Issue 6, June 2025

The public’s familiarity with the term “food insecurity” and the Supplemental Nutrition Assistance Program (SNAP) is mixed, with approximately 40% of Americans reporting they are only “slightly familiar” or “not at all familiar” with the concept and program, according to June’s Consumer Food Insights Report (CFI).

TYPE: Consumer Food Insights
DATE: July 9, 2025
TOPIC: Consumer Spending
KEYWORDS: consumer beliefs, consumer perception, food insecurity, food policy, spending
ACCESS: Free
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