Key insights include:

  • Most American consumers report high diet satisfaction, with 83% reporting they are “very happy” or “rather happy” with their diets.
  • The Purdue American Diet Quality Index is 62.4 in July 2025, meaning average diet quality is just barely above “unhealthy.”
  • Consumers are generally aware of their diet quality and how to eat better; few are currently making changes (25%).
  • Cost (48%) and taste (42%) are the most commonly cited barriers to healthier eating.
  • When asked what information they use when buying groceries, consumers pay the most attention to price, ingredients lists and sales.
  • Responses indicate a preference for nutrition information on the front of food packaging.
  • Consumer food inflation expectations (4.0%) and estimates (5.1%) increased this month as food inflation continues to slowly rise (3.0%).

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Survey Questionnaire: July 2025

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Formulas and Calculations

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Past Consumer Food Insights

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If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
July 9, 2025