Key insights include:

  • The SFP Index (page 6) continues to exhibit little change, reflecting stability in consumer food purchasing habits and intentions.
  • Those with kids in the home are more likely to buy socially, environmentally and nutritionally sustainable foods than those without.
  • Consumers generally trust firms and farms in the food supply chain to act in their best interest, with farmers and ranchers most trusted.
  • Consumers most strongly associate taste and nutrition with food manufacturers, while price is most closely linked to food retailers.
  • Limited awareness of the food value chain highlights an opportunity for public outreach to boost understanding and engagement.
  • Monthly food insecurity dropped to 13% after trending upward since mid-2024; households with children remain more at risk.
  • Households with children eat out more; however, they tend to opt for more convenient takeout and delivery options when doing so.

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Survey Questionnaire: September 2025

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Formulas and Calculations

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Past Consumer Food Insights

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If you are interested in additional analysis or adding questions to the survey, consider joining our Consumer Insights consortium. Contact rdevans@purdue.edu to learn more.

Published:
October 8, 2025